ABOUT YOUR ROLE: As the Marketing & Analytics Manager, you will be a member of the Demand Generation department which strives to help drive business decisions and optimize the media budget. You will also play a critical role in defining our strategy. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.
Summary: As a Marketing & Analytics Manager, you will proactively uncover opportunities to improve marketing operations across the company. You will use advanced analytics and programming to make recommendations to senior executives. Reporting to the VP of Demand Generation, you will collaborate closely on strategy and analytics. You will be responsible for improving the ROI of marketing initiatives, exercising your understanding of the intricacies of specific media channels such as TV, paid search, etc. as well as improving budgeting operations and execution.
Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Help define the highest priority demand generation initiatives based on quantitative analysis
Proactively obtain relevant data to drive decision making, establishes connections between data profiles and successful results, and makes recommendations for investment in more promising opportunities.
Apply appropriate analytical methodologies in combination with strong logic to draw ROI increasing conclusions
Create clear and compelling presentations and oral arguments to obtain stakeholder buy-in
Monitor and assure effective execution of demand gen policies from spend to enrollment to guarantee effective operations
Supervisory Responsibilities:
This position has no formal supervisory responsibilities.
Minimum Required Qualifications:
Bachelor’s
Coursework in Marketing and Statistics (3-4 courses in statistics)
5+ years’ experience in Marketing and Analytics
Equivalent combination of education and experience (e.g. Master’s and 3+ years of experience)
Certificates and Licenses: None required.
OTHER REQUIRED QUALIFICATIONS:
Excellent oral and written communication skills with the ability to influence others
Advanced analytics and strong understanding of statistics methodologies and modeling
Programming in R and/or SAS required (Python considered)
Ability to collaborate, problem-solve and strategize effectively with senior level colleagues
Strong abstract reasoning and critical thinking skills
Ability to respond appropriately and constructively to feedback and follow-through on recommendations
Exhibits a creative approach to problem-solving on new initiatives
Adheres to established best practices and processes and brings recommendation forward for approval prior to implementation
Possess a growth mindset and continuality strive to learn new methodologies and integrate newly acquired knowledge
Track record of successful, complex assignments, accomplished with independence and creativity
Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.)
Ability to travel 10% of the time (minimal)
Ability to pass required background check
DESIRED Qualifications:
Advanced degree is a plus
SQL is a plus
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is an office-based position. The noise level in the office is usually moderate (computers, printers, light foot traffic).
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Internal Number: PEMSMB3
About K12
K12 helps students of all ages reach their full potential through inspired teaching and personalized learning. The company provides innovative, high-quality online and blended education solutions, resources, curriculum, and programs to students, schools and businesses in grades K through 12 and in and post-secondary settings for adult learners across the US and around the world.
