As a Marketing Content Writer, you will develop, manage, and audit marketing programs in specific channels. All under the supervision of the Marketing Manager and Senior Management. You will understand the importance of constant and consistent brand marketing and communication designed to support business objectives, grow lead acquisition, foster customer retention, provide sales support collateral, and advance brand building. In this position, you will work closely in collaboration with Marketing, Sales, and our clients. Your role will be responsible for spearheading content development, communicating developments to our internal teams, and potentially representing the client professionally in every facet of contact with the client’s supporters (exhibitors, sponsors, and advertisers).
Description of Duties?
The Marketing Content Writer?will?report to the Marketing Manager and Senior Management and?assist
the Marketing Team in:
Research and develop marketing content for successful promotional emails and print campaigns based on research-driven finding from client’s materials, including but not limited to:
New programs
Expanded opportunities
Advertiser/attendee/exhibit/sponsor demographics and surveys
Tradeshow analytics
Association journals
Blogs
Social media
Creating content for delivery for client accounts that we are authorized and manage for Twitter posts
Join client LinkedIn pages, Facebook pages, Flickr and YouTube sites to monitor trends being discussed in social media circles to utilize in promotional material
Assisting in assembling content for all prospectuses and any other client marketing materials
Assist in creating client reports based on exhibitor/sponsor/advertiser surveys utilizing MS Word, MS PowerPoint, and Adobe PDF portfolios
Qualifications and Skills
The Marketing Content Writer will be familiar with and have a working knowledge of MS Outlook, Word, Excel, and PowerPoint applications. Also, the willingness and drive to learn new techniques to deliver streamlined processes and organization to the entire team.
Bachelor’s Degree in marketing, business or related field
5+ years of knowledge and employment history in the tradeshow industry in marketing content writing
Experience in Social Media Platforms
Salesforce and Pardot experience is a plus-working knowledge of data reporting in a CRM environment
Adobe Acrobat Pro editing abilities and dynamic form creation
Must be passionate in client/customer service and highly self-disciplined
Strong organizational skills and the ability to manage multiple projects simultaneously
Knowledge of tradeshow & convention industry is highly preferred
Outstanding ability to build key customer relationships
Detail-oriented and strong written and verbal communication skills are a must
Ability to work independently, within prescribed guidelines, or as a team member
Demands of the job
Report to New Jersey office: 461 NJ-168, Unit a, Turnersville, NJ 08012
Occasional Remote / Home-based work which will require a reliable office space with phone/ internet connection
As with all employment at AFCo, the employee is encouraged to contribute to Senior Management, as well as with all employees any key knowledge they have concerning any aspect of our collective efforts. Growth in this position is always possible as the company expands into many areas of tradeshow management. The ability to remain flexible, to employ agile work ethics, and to aid all other employees is greatly encouraged and will be noted in annual reviews.
Benefits
Health Insurance
Dental Insurance
Earned Service time
Earned PTO time
Paid one week summer and winter shutdown
Holidays
Simple plan with percentage match
Flexible Spending Plans
About A. Fassano & Company
Helping Associations Achieve their Mission for 25 Years
In 2020, A. Fassano & Company will celebrate 25 years of delivering value and success to our clients' exhibit and sponsorship programs. Through critical thinking and a collaborative-based approach with our clients' and their stakeholders, we have positioned ourselves as the experts in tradeshow exhibit and sponsorship sales and management.
The association community has seen tremendous change more than ever in its history over the past several decades. Building on years of experience and witnessing the landscape and economic impact of tradeshows change first-hand since 1981 Anna Fassano, CEO and Founder of A. Fassano & Company, created a new business model that went beyond what other management firms were practicing, providing a diverse and inclusive team offering superior customer service to clients and their partners and stakeholders while delivering unprecedented and measurable growth. Our team of experienced tradeshow and marketing professionals has been carefully selected from a broad spectrum of business and industry backgrounds for their professional strengths and innovative approach to the ever-evolving industry.
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Longevity
A. Fassano & Company has steadily grown and thrived employing inclusiveness and diversity within our team fostering innovative ideas and empowering the entrepreneurial spirit. Most importantly we cultivate and nurture lasting relationships with our clients and throughout industry. The longevity of our relationships with clients, with which they have entrusted us spanning 10 to 25 years, is proof of our value delivering results and success.
The company today is uniquely poised to deliver the highest standards of professional tradeshow exhibit and sponsorship sales, management and fulfillment.
