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MARKETING SPEC 3 (Content and Media Manager)
University of California Davis
MARKETING SPEC 3 (Content and Media Manager)
University of California Davis
 MARKETING SPEC 3 (Content and Media Manager) Department Description Graduate Studies (GS) advocates on behalf of graduate students and postdoctoral scholars, supports the faculty and staff engaged in delivering graduate education, and administers academic and administrative policies affecting graduate students and postdoctoral scholars in ways that foster a culturally and intellectually diverse environment characterized by high academic standards. Graduate Studies at UC Davis includes more than 100 dynamic degree programs, and a diverse and interactive student body from around the world. Job Summary Graduate Studies is seeking a mid-level professional with excellent writing skills and digital marketing expertise to join its communications, events, and marketing team. Under the general direction of the Director of Strategic Planning and Communications, the Content and Media Manager will work with Graduate Studies staff to promote graduate student and postdoctoral scholar events and services, alternative and non-academic career paths, and to amplify admissions recruitment initiatives. The incumbent will create communications content that aligns with the division's marketing and communication strategies and targets key audiences, including prospective and current graduate students, postdoctoral scholars, donors, alumni, faculty, staff, and the general public. Through print, video, web, multimedia and social media channels, the incumbent will promote the division's achievements, initiatives, and resources and will be responsible for generating, editing and maintaining marketing content through web updates and mass emails. The Content and Media Manager will be responsible for managing, training, and supporting our website content management system. In addition, this position will help develop and launch new web properties, implement various social media strategies, create mass email campaigns, and manage digital assets. POSITION INFORMATION PHYSICAL DEMANDS Use a computer for extended periods of time. Must be able to lift and move boxes of course materials weighing up to 40 pounds. WORK ENVIRONMENT Occasional travel is required between campus locations and between on-and off-campus locations. Work in a team-environment setting with interruptions, conversations, and customer needs/questions are common. Work in a busy office with constant interruptions, traffic, and noise from computers, printers, ringing telephones. May be required to work in an open and/or shared office environment with multiple interruptions. Work an occasional flexible schedule. Work occasional overtime including evenings, nights and weekends. UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space. QUALIFICATIONS Required: -Bachelor's degree in Marketing, Communications and/or equivalent experience/training. -Experience in marketing and/or public relations. -Experience with web page layout/formulating languages and in using relevant computer programs (word, excel, PowerPoint, Adobe, Photoshop, video editing software, etc.). -Experience reviewing and summarizing technical reports and information. -Organizational skills to effectively monitor and manage multiple projects with overlapping deadlines and tasks. -Proficient and competent written and verbal communication skills to interact in person, telephone, web or other media with a wide range of people including coworkers, stakeholders and media. Also for development of content for newsletters, reports and other documents. -Ability to modulate voice and tone for a variety of target audiences. -High-level proficiency using social media insight tools, Google Analytics, and other reporting tools. Preferred: Experience in supporting marketing and communication programs including writing, editing, message development, event management and target audience research, 5+ years preferred. Experience with video development and social media management. Mastery of email marketing systems (MailChimp, Constant Contact or Marketing Cloud). Knowledge of UC Davis web identity and style guidelines. Understanding of the structure, culture and mission of higher education institutions (with a particular emphasis on UC Davis) and the mission of University communications. SPECIAL REQUIREMENTS Background Check This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks. EEO/AA Statement The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. Salary Range $4,533.33 - $9,100.00 /MO. No. of Positions 1 Appointment Type 1 year contract with the possibility of extension or conversion to career based on funding. Percentage of Time Fulltime, 100% Shift Hours M-F, 8 to 5 Location UC Davis Union Representation No Benefits Eligible Yes Apply by Date 6/5/2020 To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucdavis/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=7&JobOpeningId=7385&PostingSeq=1 The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-feb6aec7d8d3664489f6ca4f53aafd03
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Internal Number: 1909437
About University of California Davis
UC Davis is the home of the Aggies — go-getters, change makers and problem solvers who make their mark at one of the top public universities in the United States. Since we first opened in 1908, we’ve been known for standout academics, sustainability and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment and society.Our 5,300-acre campus is in the city of Davis, a vibrant college town of about 68,000 located in Yolo County. The state capital is 20 minutes away, and world-class destinations such as the San Francisco Bay Area, Lake Tahoe and the Napa Valley are within a two-hour drive.
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