Director of Admissions and Marketing

When children, teachers and parents come together, amazing things happen. That is The Raleigh School, a uniquely child-centered independent school serving the vibrant community of Raleigh, NC. For over 65 years the school has functioned as a village of play-based, hands-on, integrated learning for students 18 months of age through fifth grade, now serving over 400 children. The Raleigh School is truly mission-driven. It has never wavered from its philosophy and approach, and so its reputation in the community is well established and highly respected. The school’s graduates have a high rate of success in middle school and beyond. Faculty and staff are highly engaged and enjoy flexibility, autonomy, and creativity. TRS parents are highly supportive and involved in their children’s education, and they volunteer countless hours of service to the school.

The campus is comprised of 18 wooded acres, 18 classrooms, the Arts and Athletic Center, Media Center and extensive natural play areas, including a new elementary playscape. Outdoor learning, including exploration through field trips, is integral to the curriculum. Raleigh is located in the southeastern corner of the Research Triangle, a prospering area with three leading research universities, many high-tech companies and an impressive array of museums and cultural activities.

The Raleigh School is seeking a dynamic and experienced Director of Admission and Marketing. This is a full-time, 12-month, benefits-eligible position. Previous admission and marketing experience required. Blackbaud database experience highly preferred.

Key Duties and Responsibilities

Leadership

• Work with the Head of School and the Senior Administrative Team to maintain and articulate the overall mission, policies and philosophy of the school
• Serve as an active and collaborative member of the Senior Administrative Team

Admissions

• Plan and manage all admissions related events, such as Open Houses, tours, and New Parent meetings
• Manage all inquiries and keep necessary documentation; support families through admissions process
• Oversee the admissions, enrollment, and re-enrollment processes including communication, preparation, distribution, receipt, and documentation of contract packages as well as the preschool class placement process
• Create and communicate annual admissions and financial aid calendars and ensure current
• Work as a member of the Financial Aid Committee to review financial aid applications to determine families’ ability to pay and eligibility for financial assistance
• Coordinate and train parent admissions ambassadors /welcome committees
• Serve as the administrator for Admissions software and website, with responsibility for updates and upgrades
• Represent/promote The Raleigh School to prospective families during visits, at fairs, and with other organizations in the community including the Triangle Independent School Consortium
• Be a visible presence at the school

Enrollment Management

• Develop and implement recruitment and retention strategies, initiatives, and relationships
• Analyze admissions data and regularly prepare reports for Head of School, Board of Trustees, and other constituent groups
• Enhance successful recruitment and outreach efforts to increase interest from prospective students.

Marketing

• Develop and implement the school's marketing and communications strategies and materials including but not limited to social media posts, print ads, admissions publications, and website
• Evaluate the effectiveness of marketing programs utilizing proficiency in SEO and social media marketing principles to build a pool of prospective families

Community

• Foster a positive image of The Raleigh School within the community
• Be aware of educational opportunities and resources for teachers and parents within the community
• Be familiar with other preschool and elementary school programs and network with other preschool/elementary school personnel

Administration

• Provide sound fiscal management of admissions and marketing expenses
• Oversee inventory of admissions supplies and equipment
• Assist with the formation of the school calendar
• Maintain accurate and appropriate admissions-related legal and financial files and records

Interested candidates should send a resume and cover letter to hiring@raleighschool.org.

The Raleigh School does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other characteristic protected by law.