The Marketing Manager is responsible for leading the firm’s corporate marketing activities to support the business development activities of the company. Working alongside company management and technical program areas, the Marketing Manager will identify marketing needs to achieve the company’s objectives and implement the approved activities.
Key Responsibilities: • Establish and implement firm-wide systems, procedures, and resources to support the company’s marketing and business development activities • Develop and implement marketing plan to support the company’s technical objectives and strategic vision • Oversee the development and update of marketing materials, including brochures, qualification packets, project summaries, and resumes • Plan and implement conference activities, develop booth materials, and provide marketing and promotional pieces as needed • Develop relationships with the trade press, prepare press releases, promote corporate and employee awards and honors • Support business development activities, assist with proposal and presentation development • Supervise the Marketing Team employees
Bachelor’s degree related to marketing or communications
At least 7 years of experience in related field
Ability to coordinate multiple large projects, develop and implement a marketing plan and marketing campaigns, and demonstrate initiative
Experience leading a marketing team
Internal Number: 2020-01
About Applied Pavement Technology, Inc
We are a full-service pavement engineering consulting firm that provides effective solutions for the design, evaluation, maintenance, and rehabilitation of roadway and airport pavements. Since our founding in 1994, we have worked with clients at the state, federal, and local level in the United States and abroad, and are a recognized leader in our industry. We help our clients identify cost-effective strategies that reduce the overall life cycle cost of preserving the pavement network while incorporating the latest pavement-related designs and technologies into organizational practice. For more information visit https://www.appliedpavement.com/careers.html.