This position reports to the Associate Director of Events, Alumni, and Donor Relations and is responsible for working throughout the division to introduce new strategies that significantly influence communications and marketing effectiveness. The incumbent oversees the planning, layout, designing, delivery, and assessment of Advancement and Foundation communications across print and digital platforms to donors, alumni, internal, and external audiences. Communications may include, but are not limited to, direct mail, email, case statements, proposals, gift acknowledgements, stewardship pieces, reports, social media, and web-based communications that support strategic institutional objectives that foster life-long relationships with the college, and increase and diversify revenue through private giving.
• Plan, coordinate, deliver, and evaluate a comprehensive communications plan for Advancement that drives annual, major, and planned giving goals and alumni programs goals; collaborate with staff to maximize effectiveness. • Produce, implement, and evaluate diverse communications with excellent judgement and minimal guidance; including the design and layout of content and graphic elements. • Lead the ongoing brand development and implementation of Advancement and Foundation marketing and communications. • Develop, edit, and review persuasive and informative copy for a variety of communications to donors, alumni, and internal audiences; may also include proposals, case statements, and talking points. • Determine the need and most appropriate methods and techniques to publicize and promote advancement programs. • Take a leadership role in assessing existing processes to determine and implement changes to increase program effectiveness. • Establish, oversee, and maintain publication schedules and coordinate with internal production personnel to meet deadlines. • Coordinate production logistics with internal and external vendors, including write specifications and procure quotes for projects, represent Advancement when special handling or unusual production schedules are required, and serve as Advancement’s agent in resolution of matters. • Evaluate communications strategies independently and by collaborating with Advancement Services to develop systems and quantitative and qualitative methods; ensure appropriate reporting to key partners on progress, results, and trends. • Determine the needs and most appropriate methods to publicize and promote Advancement programs; resolve complex issues or problems delivering effective communications. • Develop sophisticated segment approaches to maximize philanthropic engagement for different constituent groups. • Produce deliverables within a specified budget, including seek approval prior to spending over a predetermined limit, maintain financial documents, ensure reconciliation of expenditures, and follow up on billing issues. • Oversee and maintain the Advancement and Foundation website, including developing web content, ensuring consistent application of brand standards, and advising page managers on website standards. • Incorporate industry best practices for Advancement communications and educate coworkers on best practices. • Continually test messaging and refine to maximize impact; research, implement and present new strategies that will significantly influence communications and marketing effectiveness. • Collaborate with College Relations and other campus departments to ensure all materials are accurate, consistent, and relevant to the college’s key messages and brand; ensure development communications have consistent messaging and visual identity. • Review and develop stewardship communications for internal and external audiences to convey the impact of philanthropy across print and digital channels. • Partner with development officers to produce customized stewardship material for constituents including but not limited to, major, annual giving, planned giving, Foundation, and corporate donors. • Lead process improvement efforts for gift acknowledgement letters, stewardship activities, and impact reporting. • Create and manage content for web-based communications, including newsletters, LinkedIn, Facebook, and other social media platforms. • Liaise directly with constituents about giving and the impact of philanthropy as needed. • Supervise Development Communications student interns. • Represent the College and the Foundation at events as required. • Perform other duties as assigned.
Knowledge Skills and Abilities
• Excellent judgement and the capacity to design, layout, implement, and evaluate marketing and communications with minimal guidance. • Skill in and ability to deliver diverse print and digital communications, including the design and layout of content and graphic elements; proficient skill and ability in visual and graphic design. • Meticulous attention to detail with the ability to manage production schedules. • Ability to think systematically and provide leadership in navigating change. • Ability to work in a dynamic fast-paced, deadline-driven environment making independent decisions and discerning when such independence is warranted. • Exceptional copywriting and copyediting skills including the ability to write persuasively for print and online; knowledge of Associated Press style and strong journalism skills. • Advanced communications skills with the ability to work independently and in collaboration with others. • Knowledge and understanding of fundraising principles especially stewardship. • Ability to design and develop email campaigns and messaging using advanced software, such as Mailchimp, Constant Contact, Emma, or similar. • Skilled in the use of websites and social media in a professional setting. • Strong analytical skills including the ability to assess and analyze trends from quantitative and qualitative data to take initiative and independently plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved. • Ability to lead innovative process improvement efforts and develop new approaches and solutions. • Advanced functional knowledge of and experience using office equipment, software, and programs such as MAC/PC, Microsoft Office, Adobe Creative Suite, content management systems, and donor databases. • Ability to gather information effectively by means of interviews and/or donor database research for stewardship and other communications purposes. • Ability to train and to supervise others including overseeing the work of colleagues who produce communications. • Ability to work within a specified budget. • Ability to train and to supervise others. • Ability to manage workflow and production schedule. • Ability to maintain confidentiality.
• Bachelor’s degree. • Four years of progressive experience in direct marketing, such as leading strategy development and implementation, writing and editing copy for print and digital viewership, and assessing effectiveness of marketing and communications efforts. • Experience in design and layout of content for a variety of print and digital communications. • Experience in Advancement, development, and/or alumni relations marketing and communications, such as managing annual fund campaigns, alumni email campaigns, and special event campaigns across diverse platforms to drive philanthropic engagement. • Experience working with basic HTML and CSS.
Conditions of Employment
• Must provide proof of identity and employment eligibility within three days of beginning work.
• This position is part of a bargaining unit and covered by a collective bargaining agreement. • Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant’s suitability and competence to perform in the position.
The Evergreen State College Foundation is a 501(c)(3) non-profit organization dedicated to building an outstanding future for The Evergreen State College.
Since 1976 the Foundation has supported this goal by raising private gifts from our remarkable and generous donors. While public funds maintain the college, private gifts provide an additional margin of excellence through donor-funded scholarships, fellowships, program endowments, and other opportunities that enrich the Evergreen experience.
The Foundation is directed by the Board of Governors.