Job Summary/Basic Function: Lamar University is seeking a digital marketing strategist to join the Marketing Communications team. The digital marketing strategist will be responsible for supporting digital marketing content engagement and demand generation including building, managing and regularly optimizing digital marketing campaigns. The digital marketing strategist will operationally and strategically support all digital initiatives and ideally understand the big picture on how technology can be leveraged to support university and aligned marketing communications goals. The ideal candidate will have a large role in the methodology, testing, analysis and reporting of digital campaign performance and communication of results. The digital marketing strategist will report to the associate director of marketing while maintaining a close relationship with the Office of Management Information and Analysis.
Work closely with the associate director of marketing to support brand-level market research, reporting and insights
Support digital marketing strategy with market research, a/b testing, target research and segmentation, digital visibility, etc.
Collaborate with a cross-functional marketing team to build and execute digital campaigns
Measure and report on performance of digital marketing campaigns
Aggregate, analyze, and report on marketing data for a variety of sources including email marketing, web traffic, social media and more
Create and deliver reports using a variety of platforms including: Google Marketing Platform, Facebook, Twitter, LinkedIn, Social listening and scheduling platforms, media monitoring platforms etc.
Assist with the set up and optimization of ad campaigns (Adwords, Facebook) to drive high engagement and conversions
Ideal candidate will be familiar with benchmark analysis, survey research, primary analysis, segmentation and other market research techniques.
Work with the social media manager to export and aggregate social media metrics
Provide support with campaign tracking URLs as needed
Oversee all digital signage across campus
Set up and manage dashboards in Google Data Studio
Provide analysis of insights to social media team and management
Oversee all review and needs of Academic Partnerships
Minimum Qualifications: Requirements 1-3 years relevant digital marketing experience Bachelors degree High degree of individual initiative and thrives in a team environment Demonstrated ability to work on multiple projects simultaneously while being able to prioritize workload and meet deadlines Strong desire to learn, grow, and excel at all times Critical thinker and problem-solver Strong organizational, written, and verbal communication skills Passion for digital and driven by curiosity Strong grasp of the digital marketing fundamentals and methodologies Expert level knowledge of Microsoft office including Word, Excel, Powerpoint etc. Experience with tools like Data Studio, Google Analytics, and Google Tag Manager to manage and deliver strong campaigns and report on key insights for performance improvement Working knowledge of Google Analytics and Facebook Analytics tools. Ability to analyze data with an aptitude for data-driven recommendations. Strong understanding of and experience using social media advertising platforms Experience with email marketing and marketing automation platforms (MailChimp, ExactTarget, etc.) Experience in SEM, SEO, PPC, display, programmatic and email marketing is preferred but not required Be team-oriented, resourceful, and an excellent communicator
Preferred Qualifications: Preferred Qualifications Certifications in: o Google AdWords o Google Analytics o AMAs Professional Certified Marketer o Facebook Ad o Facebook Certified Planning Professional
Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.
Lamar University is an affirmative action/equal opportunity employer. It is the policy of Lamar University not to discriminate on the basis of non-relevant criteria including, but not limited to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, or veteran status in its educational programs, activities, admissions or employment practices.
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Home to more than 14,000 students, Lamar University is one of the fastest growing universities in Texas and is a member of The Texas State University System. LU offers more than 100 programs of study leading to bachelor’s, master’s and doctoral degrees. The 270-acre campus in Beaumont is about 90 miles east of Houston and about 25 miles west of Louisiana