The School of the Arts is seeking a Marketing Director to join the team. The Marketing Director responsible for promoting and building the SOA brand through strategies that communicate successes and result in increased recruiting to our various programs, community members’ registering for SOA workshops, increasing SOA event ticket sales, and facilitating meaningful relationships between the SOA, alumni, community members, and donors. This is an embedded position that operates under an agency model within the University’s central Marketing and Communications (UMC) office and serves as a dedicated specialist to clients within the SOA.
The Marketing Director synchronizes the advertising and public relations for marketing initiatives of SOA; leads ad campaigns and press releases; develops communication strategies based upon data and modeling that engages target audiences in a way that facilitates conversion to key institutional KPIs. Data gathering and research are integral parts of this role, in addition to creative collaboration with production and design teams to synchronize deliverables for initiatives. This position allocates organization resources to maximize efficiency, creativity, and collaboration in building and maintaining brand identity/consistent branding across marketing and public relations channels.
The Marketing Director is also responsible for obtaining advanced knowledge of industry trends. The marketing administrative side of this role involves developing customer acquisition cost strategies, crafting and refining marketing goals, and overseeing promotional activities and branding in consultation with marketing clients and staff. Directing market research and analysis to verify opportunities and trends are essential parts of this job function.
The position reports directly to and collaborates with the Senior Director of Marketing (UMC) to develop strategic marketing plans in close coordination with key leadership and stakeholders in SOA. The Marketing Director leads efforts to guide the creation and implementation of audience engagement marketing elements with the SOA and UMC teams, including website, mobile applications, social media strategies, digital advertising, and online promotions, as well as traditional tactics of special events, direct mail, radio, print, and outdoor. UMC and SOA leadership jointly conduct performance evaluations of this position.
Graduation from an accredited institution with a bachelor’s degree in a related discipline plus three years of staff-level experience or an equivalent combination of education and/or experience related to the Summary of Duties totaling seven years.
Skills in crafting diverse marketing programs with a demonstrated and effective working knowledge in direct marketing, advertising, sales promotion, and media and public relations to continue a sound, unified, unique, and world-class institutional brand.
Ability in directing and supervising the workflow of advertising, public relations, and production teams by assigning job duties, handling external communications, and facilitating interdepartmental communications.
Working knowledge utilizing Scarborough/Nielsen, Google Analytics, Cision or TrendKite, NUVI, Pollstar, IMDB, IBDB, TrackMaven, PowerEditor, multivariate attribution modeling, YouTube Creator Studio, and backend analytic platforms for each of the primary social media outlets.
Internal Number: STA209818
About Utah Valley University
UVU is a teaching institution where students learn, do and become. At UVU, the fusion of academic and hands-on learning is referred to as "engaged learning." Along with the institution's long-rooted commitment to serving the needs of the community, UVU's emphasis on engaged learning led to its classification as "community engaged" by the Carnegie Foundation. UVU's Grants for Engaged Learning Office oversees a $400,000 grant program in support of engaged learning projects.
At UVU, students participate in internships, community service and curriculum that includes the "how" along with the "what" and "why."