The American Dental Association is dedicated to promoting the public's health through its initiatives in research, education, advocacy, public awareness and the development of standards.
The Digital Marketing Specialist at ADA Business Innovation Group promotes the service ADA Practice Transitions with the goal of increasing customers. This position helps create and activate the company's digital marketing strategy by gathering and deploying content to increase customer conversions during each step of the sales cycle. The role measures and analyzes results for continuous improvement.
BS/BA in Marketing, communications, advertising, English, business, or related field.
3 years of experience, or in lieu of a degree, a minimum of 7 years of experience in/with multichannel marketing using HubSpot, Marketo, Pardot or a related marketing automation platform, developing digital content including email, social media and website, and managing digital content marketing campaigns.
Ability to work both independently and as part of a team on multiple projects
Ability to analyze and interpret data
Must have initiative in solving problems and moving projects forward
Must have strong attention to detail
Must have curiosity to better understand customers and answer business questions
Must have excellent organizational, project management, problem-solving; interpersonal, written, and oral communication skills
Must have knowledge of Google Analytics, Google AdWords, Google Tag Manager, SEO and basic HTML.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Highly Desirable Skills:
Google Analytics certification and/or HubSpot certification
Expertise in writing for the web, A/B Testing, HTML, data visualization to create reports for stakeholders