Executive Director of Strategic Planning and Marketing

The Executive Director will create vision and strategic planning process for DCE that synchronizes with the financial planning cycle. The Executive Director will oversee the development and execution of the integrated marketing strategy for Harvard Extension School (HES), Harvard Professional Development Programs (PDP), Harvard Summer School (HSS) and Harvard Institute for Learning in Retirement (HILR) including new program identification and support. The ED will work with the program marketing directors as they articulate short term market strategies for the programs and with the director of marketing operations to allocate budgets across the marketing, advertising and PR annual plan with the following goals:

• Be a member of the DCE Executive Council and work with each EC member and the EC as a group to articulate annual and long-term strategy within the FAS and Harvard missions,
• Drive overall brand awareness for HES and establish positioning for the EXT, PDP, HSS and HILR in their target markets,
• Oversee use of business analysis for the full DCE portfolio of schools/programs, define and lead market research to gather insights on brand, demand and competitive opportunities,
• Be a subject matter expert representing DCE on various university-wide task force(s) relative to strategic teaching and learning initiatives.

The Executive Director will collaborate and develop a process for identification and qualification of new program ideas and directions for the DCE portfolio of credit and non-credit offers. An example of this is the 60-year curriculum, which will work cross functionally to define the future vision for DCE's portfolio of offerings contributing to the strategic roadmap supporting the 60-year curriculum.

Other duties and responsibilities include:

• Manage a non-salary marketing budget of approximately $5MM. Develop and manage external and internal marketing campaigns to support Division objectives. Provide data-driven recommendations to DCE leadership, report on results, and own the relationship with program heads on marketing issues.
• Develop advertising and PR strategy and lead the optimal allocation of a $2.5-3.5MM advertising budget across the four programs. Determine the appropriate mix of general brand building campaigns v. promotion of individual programs and allocate budgets accordingly.
• Lead web strategy and manage and develop website presence to be optimized for student needs, search engine results and lead generation.
• Enhance social media presence and impact across all brands to drive increase organic engagement.
• Build actionable reporting, including building attribution as viable to help optimize marketing spend decisions.
• Manage systems priorates and work with MIS leadership to implement the needed internal systems tools to support the marketing plans.
• Manage the relationships with external vendors to support demand generation initiatives with a primary focus on Extension, Professional Development Program, Harvard Summer School and Harvard Institute for Leaning in Retirement e.g. of vendor include but not limited to Media Agency, Salesforce/Marketing Cloud investment, Waybetter email and lead nurturing for EXT and Summer, WGBH Summer School sponsorship and DCE media value adds.
• Build expertise in CRM and prospect/student lifetime engagement by building team capability in marketing automation and campaign execution.
• Develop a robust CRM process leveraging HubSpot and Salesforce Marketing Cloud and build out acquisition and retention journey's for RFIs and current students. Work in close collaboration with Admissions and other key constituents to create an integrated touchpoints pathway.
• Explore partnerships for additional lead generation for all three programs. Develop market scope and plan for growth in B2B for EXT and PDP identifying partner companies to use as sales channel.

• Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year.
• Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
• Retirement: University-funded retirement plan with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
• Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
• Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.
• Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.