Effie Worldwide
  • / about
    • About Effie
    • Board of Directors
    • Partners
    • Staff
    • Subscription
  • / award programs
      • Judging
      • Overview
      • Our Judges
      • Global Effie
      • North America
      • North American Effie
      • Shopper Marketing Effie
      • Collegiate Effie
      • Asia Pacific
      • APAC
      • Australia
      • China
      • Hong Kong
      • India
      • Korea
      • Malaysia
      • New Zealand
      • Singapore
      • Sri Lanka
      • Europe
      • Euro Effie
      • Austria
      • Belgium
      • Bulgaria
      • Croatia
      • Czech Republic
      • Finland
      • France
      • Germany
      • Greece (Hellas)
      • Hungary
      • Israel
      • Netherlands
      • Poland
      • Romania
      • Russian Federation
      • Slovak Republic
      • Slovenia
      • Switzerland
      • Turkey
      • Ukraine
      • Latin America
      • Argentina
      • Brazil
      • Chile
      • Colombia
      • Costa Rica
      • Ecuador
      • Guatemala
      • Mexico
      • Peru
      • Uruguay
      • Middle East/North Africa
      • MENA
  • / case studies
  • / insights
  • / resource center
    • Case Database
    • Webinars
    • Insights
    • Jobs
    • Subscriptions
    • Category Category Category Category Category
    • Upcoming
    • White paper
    • Category Category Category Category Category
    • Past
    • POVS
    • Category Category Category Category Category
    • Category Category Category Category Category
  • / effie index
  • / calendar
    • Upcoming Events
  • / store
    • Subscription
    • Trophies
    • Certificates
    • Winner's reels
    • Annual Journals
    • Whitepaper
    • Webinars
  • / blog
  • / subscribe
Employers? Post Jobs and More
Job Seeker Sign In
Home
Jobs
Your Profile
Resources
Your Account Your Account Dropdown Arrow
Job Seekers Sign In    
New Job Seeker? Sign Up    
Overview    
Your Saved Jobs    
Your Job Alerts    
Your Profile    
Your Documents    
Your Applications    
Help
Job Seekers, Welcome to Marketing JobSource
  • Search
  • Browse
  • Explore
  • Your Job Alerts
  • Your Saved Jobs
    0
Associate Director, Search Marketing
University of Chicago
SAVE savedJobs
SAVE savedJobs

Associate Director, Search Marketing

University of Chicago

Gmail Email Print
Application
University of Chicago Logo
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
November 22, 2019
Location:
Chicago, Illinois
Show Map
Salary:
Open
Type:
Full-time
Location: Hyde Park Campus

Job Description:

Unit-Specific Responsibilities

1) The Associate Director of Search Marketing is responsible for developing and implementing a search marketing strategy that will further increase online awareness of Chicago Booth as an elite global business school.

2) Assess both paid search/SEM and SEO performance, make recommendations on how to enhance the siteâ™s performance and continually optimize campaigns.

3) Amplify share of voice globally across the search landscape while fully integrating SEM among various other marketing tactics, communications, and event programming disciplines.

4) Increase website traffic and leads through paid and organic search.

5) Lead search meetings with partners to discuss reporting, best practices, and opportunities.

6) Develop search engine optimization strategies for Chicago Boothâ™s website.

7) Conduct keyword research and competitive analysis to understand opportunities and gaps.

8) Create on-page recommendations across the site (technical and semantic) and off-page recommendations, and implement those recommendations when applicable.

9) Recommend and implement technical SEO to lead to better crawling and indexing â“ such as XML Sitemaps, site speed alterations, structured data markup, etc.

10) Develop and execute an internal and external linking strategy, including documenting best practices.

11) Continually audit Chicago Boothâ™s website to optimize website, uncover opportunities and work with development team to execute recommendations.

12) Remain up-to-date on emerging SEO tactics.

13) Analyze SEO campaign performance and user behavior to make recommendations for further optimizations.

14) Analyze competitive data to drive search marketing and continually improve online presence. 

15) Compile and present search reports (paid and organic) to partners and marketing department.

16) Work with an external paid search agency to ensure execution of global PPC strategies that increase leads and drive traffic.

Unit-Preferred Competencies

1) Demonstrated experience using Google Search Console and Google Analytics, Adobe Analytics.

2) Working knowledge of HTML, CSS and Javascript, Sitecore.

3) Demonstrated proficiency with MS Office (Word, PowerPoint, and Outlook).

4) Advanced Excel skills with reporting (Dashboard, Pivot, Vlookup, filters, validations and other useful functions).

5) Outstanding verbal, written, and presentation skills, as well as organizational skills.

6) Deep knowledge of SEO best practices including tactics, keyword analysis, title and meta-tag coding, link building, domain issues, page analysis, site redirection, dynamic site indexing, and general troubleshooting.

7) Understanding of how design and development can impact SEO, and can clearly articulate the importance of SEO functionality.

8) Analyze SEO and SEM reports in order to provide insights into campaigns based on the data.

9) Think outside of the box and generate new ideas.

10) Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.

11) Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.

Preferred Qualifications

Education

1) Bachelorâ™s degree in Computer Science, Marketing, Business or any quantitate or analytical related degree.

Experience

1) A minimum five years of SEO manager, PPC ads managing experience, and experience and interest in search and digital marketing.

2) Experience with conversion rate optimization, online user behavior, A/B & multivariate testing. 

3) Experience conducting a search engine optimization (SEO) audit.

Required Documents

1) Resume

2) Cover letter

NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

Internal Number: JR07158
About University of Chicago
One of the world's premier academic and research institutions, the University of Chicago has driven new ways of thinking since our 1890 founding. Today, UChicago is an intellectual destination that draws inspired scholars to our Hyde Park and international campuses, keeping UChicago at the nexus of ideas that challenge and change the world.
More Jobs from This Employer
More Jobs Like This
Membership/ Marketing Director   Washington DC
American Logistics Association 2 Weeks Ago
Director, Membership and Marketing   Bethesda, MD
National Association of School Psychologists 3 Weeks Ago
Marketing Manager   Old Town Alexandria, VA
ASIS International 3 Weeks Ago
BACK TO TOP
Marketing JobSource is Just One of the Benefits.
Discover what else Effie has to offer!
Networking
Certifications
Training
The job you are trying to reach from was originally posted at Marketing JobSource.
Help is on the way!
We're sorry you are having trouble applying for this job.

Please try loading this job using the following link before submitting your help request:

Error

Powered By Naylor Association Solutions
  • faq
  • news room
  • sponsors
  • contact us
  • careers
  • terms of use
  • privacy policy
AWARDING IDEAS THAT WORK ®

@ Effie Worldwide, Inc. All Rights Reserved. Effie is a registered trademark / service mark of Effie Worldwide, Inc.

X

Sign up for email updates