About Scott Dunn: Scott Dunn USA is a leading luxury travel company based in San Diego, specializing in customized journeys for discerning travelers.
Established in the UK in 1986, Scott Dunn has grown into an international organization with the opening of Scott Dunn USA in Solana Beach, California in 2016 and Scott Dunn Asia in Singapore in 2017.
Scott Dunn USA has a team of more than 30 office-based passionate travelers who create exquisitely crafted, customized private journeys to destinations around the world.
It is recognized as a premium brand in the sector, creating “once in a lifetime moments” across the globe. Distinguished by delivering the highest levels of service to its guests, Scott Dunn has secured the title of ‘Favorite Specialist Tour Operator’ for the last seven years in the Condé Nast Traveler Readers’ Awards 2019.
While the global business is already very successful, generating revenues in excess of $180m, Scott Dunn USA is still relatively new when compared to the UK operation and this is where we see much of our future growth. To do this there is a clear need to continue investing in people, processes and systems to establish the optimal infrastructure and culture in order to deliver the next phase of profitable growth here in the US.
As part of this investment Scott Dunn USA wish to appoint a talented Senior Marketing Manager.
About the role: Scott Dunn is seeking a highly motivated, creative and analytical Senior Marketing Manager to join our team in San Diego. You will be responsible for acquiring new guests in the US as well as create strategies to retain existing guests.
As the owner of the marketing strategy for the US, you will work on optimizing existing PR, events, partnerships and word-of-mouth marketing programmes. You will also proactively test and scale new programmes and play a critical role in developing and improving our marketing strategy.
This is a key role for the US business and is office-based, combined with limited overseas travel. You will directly report into the President, Scott Dunn USA with matrixed reporting into the global Chief Marketing Officer, who is based in the UK. As we continue our strong growth, you will be extremely comfortable working independently with a small team and liaising with the UK head office and have proven experience of working at structured pace to deliver results. This role requires a hands-on approach and the ability to work effectively across teams and geographies.
Key Responsibilities
Ideate and deliver marketing campaigns to drive bookings from both new and returning guests
Create an offline marketing strategy for the US, centeredaround PR, Events, Partnerships and Word-of-Mouth (WOM) marketing
Develop, execute, manage and optimize multiple lifecycle growth programs, including strategy, test plans, creative development and campaign analysis
Support key business initiatives for example campaign launches, partnerships, etc.
Explore and layer in new channels by testing and determining success metrics
Work jointly with global marketing to create, report and measure the forecast and budget, on a weekly, monthly and quarterly basis
Work closely with the central Digital Marketing team offering local input as needed
Lead local marketing efforts while also providing input to the global marketing team in the UK, including performance marketing, guest retention and the Scott Dunn USA website.
Ideal Experience
Have a proven track record of working successfully with PR firms
Have deep experience in how to develop, measure and scale partnerships
Be able to scale events for maximum impact with minimal resources (the cookie cutter method)
Ideally you would understand how to launch and scale a referral program
Highly analytical, comfortable analyzing data, and using it to make informed decisions
Experience of working in “luxury product” sector or “high-net worth target marketing” would be an advantage
Experience in transforming strategic plans into actions
Experience working across time-zones and cultures, preferably in a matrixed environment
Small company passion combined with big company experience (or agency experience).
Personal Attributes
Self-directed, can work in a small team and influence others (start-up experience a plus)
Full of initiative and comfortable in a fast-paced, “do it yourself” environment
Ability to build strong internal and external relationships
Excellent communication and presentation skills, both written and verbal
A bias to action
Strong collaborator
Can effectively translate the Scott Dunn USA story to partners and suppliers.
About Scott Dunn USA
Want to work for an award-winning, international travel company with great perks and a dynamic team that’s, quite literally, going places? Are you a firm believer in the idea that travel is the only thing you buy that makes you richer? Ever dreamed of turning your passion into an exciting, rewarding career? Now's your chance, we're currently looking for staff to join our team.
