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Director of Marketing & Digital Communications
Solid Waste Association of North America (SWANA)
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Director of Marketing & Digital Communications

Solid Waste Association of North America (SWANA)

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Details
Posted:
November 14, 2019
Location:
Silver Spring, Maryland
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Salary:
$85,000 - 95,000
Type:
Full Time - Experienced
Required Education:
4 Year Degree

The Director of Marketing & Digital Communications is responsible for leading staff in the design, implementation and management of on-line & off-line communication strategies focused on media and industry engagement and promoting SWANA's role as the association leader for resource management. This will be achieved through a multi-channel communications strategy. This position will report directly to the Deputy Executive Director and be a member of the Senior Leadership Team, which is tasked with directing SWANA operations consistent with the strategic plan under the leadership of the Executive Director. 

 

The Director of Marketing & Digital Communications reports to the Deputy Executive Director and supervises the Marketing Coordinator, Website Producer and Graphics Designer.

 

Primary Responsibilities:

  • Develop a strategic communications plan that incorporates existing and new messaging and marketing content and determines optimal methods of promotion and dissemination
  • Work with the Senior Leadership Team and individual departments to develop corporate promotions and communications.
  • Create, adapt, improve and optimize web communication for SEO and organic and keyword search
  • Manage corporate branding for the organization including the Applied Research Foundation and SWANA Chapters
  • Oversee strategy for development of social media profiles and quality content on Twitter, Facebook, and LinkedIn.
  • Develop other relevant social media outlets to support and expand our digital presence
  • Recruit and maintain media partnerships for development of trade-in-kind agreements
  • Manage public and media relations
  • Assist in preparing and drafting various communications (email, social media, blogs, etc.) including at times, public commentary for SWANA Leadership

Marketing:

  • Oversee art direction with creative staff
  • Create and manage marketing plans for SWANA’s products and services, in collaboration with primary staff responsible for products and services.
  • Assist the Director of Membership with marketing efforts to grow and retain SWANA Membership.
  • Manage the relationship with SWANA’s marketing/communications and related vendors.
  • Create and manage all marketing budgets.
  • Evaluate metrics and report on effectiveness of marketing efforts.
  • Email campaign development & implementation
  • Manage inbound marketing system, including campaign development & data analysis
  • Develop compelling custom content
  • Optimize print, social media campaigns to generate awareness, interaction, brand exposure, and new sales
  • Identify appropriate print and social media channels for targeted campaigns
  • Transform content to ensure easy sharing via social networks
  • Build and maintain a strong online reputation for SWANA

 

Public Relations:

  • Manage the strategic development and supervise maintenance of SWANA’s website including content and functionality.
  • Manage media relationships, especially the trade press, to ensure that SWANA is the leading resource for solid waste management and industry safety matters
  • Manage the execution of advocacy/public relations campaigns.

 

Communications:

  • Direct the communication activities of SWANA with both internal and external audiences.
  • Supervises the development of the content and production of SWANA’s e-newsletter and editorial for MSW Management magazine.
  • Manage the relationships with outside vendors utilized for communications materials (freelance writers, editor, publishers, printers, etc.)
  • Evaluate various member communication options and make recommendations to SWANA’s Executive Team.
  • Manage the creation of the script for the annual business meeting and general sessions.
  • Manage regular member communications through utilization of a variety of technologies.

 

Additional Responsibilities:

  • Recommend additions and revisions to SWANA’s programs/services.
  • Attend board, assigned committee, and other meetings as required.
  • Attend SWANA events to provide on-site staffing as assigned.

Required Professional Experience

  • Minimum 5 Years of Digital Communications experience
  • 10+ Years of Marketing experience
  • Management of public relations, communications, marketing and/or digital communication teams
  • Hands-on experience with inbound marketing and marketing automation practices
  • College degree in marketing, communications or related area

 

 Desired Skills:

 

  • Ability to nurture established relationships with media and forge new ones with additional outlets
  • Expert knowledge in the latest digital and social media technology and channels and how to best leverage for marketing programs as part of an overall strategy
  • Excellent project and deadline management skills
  • Proficiency in both MS Office Suite and Mac platform.
  • Strong copywriting and editing skills
  • Strong working knowledge of HTML, Email Campaign Systems, Social Media Platforms
  • Highly motivated, quick-learning, self-starter
  • Expert English writing and speaking skills

 

Must provide cover letter, resume, and portfolio of work–including writing and digital samples.

 

The candidate to whom a position is offered will be required to complete a job application and pass a background check.

NOTES:

Additional Salary Information: SWANA offers competitive benefits including paid time off, Health, Vision, Dental Insurances, Short-term & Long-term Disability Insurance, 403(b) Retirement Savings Plan, Commuting Cost Offset, ASAE Membership, Casual Dress Code, Compressed Worked Schedules, Telecommuting after one year, Tuition Reimbursement Plan, Metro Accessible.
About Solid Waste Association of North America (SWANA)
For nearly 50 years, the Solid Waste Association of North America has been the leading professional association in the solid waste field. Our association serves municipal solid waste professionals throughout North America with conferences, certifications, publications, and technical training courses.
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