Working at MIT offers opportunities, an environment, a culture - and benefits - that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future - then take a look at this opportunity.
PROFESSIONAL BOOKS MARKETING ASSOCIATE , MIT Press , to execute marketing initiatives for professional and academic books, coordinating the production of deliverables, and executing campaigns across mediums. Will report to the digital marketing and advertising manager who will oversee campaign planning and strategy. Responsibilities include executing and monitoring digital marketing campaigns for professional books across all digital advertising platforms (Amazon Advertising, Google AdWords, Facebook Advertising, etc.); executing organic and grassroots marketing initiatives, including social media, email marketing, and distribution partner campaigns; developing seasonal marketing calendars--under the supervision of the digital marketing manager--for professional books; creating targeted emails for various academic fields featuring MIT Press professional books; researching and booking ad slots for professional books marketing with relevant websites and publications, commissioning and delivering creative as needed; coordinating creative requests for professional books marketing; communicating marketing plans and campaign results to authors; maintaining grassroots outreach to professional societies and other organizations with potential for distribution partnerships; and gathering and reporting data on professional books marketing initiatives.
Job Requirements REQUIRED : bachelor's degree in a related field and at least one year of communications experience, including experience with social media planning, scheduling, and posting for business purposes; blogging or other content production; using social media scheduling software; and using an email scheduling platform. Discretion and judgment with confidential information also required, as is familiarity with or experience placing digital ads and knowledge of data analytics reading and reporting. PREFERRED : excellent oral and written communication skills; technological proficiency; proofreading skills; ability to coordinate and prioritize multiple task demands; familiarity with email, social, or other marketing software; and familiarity with common blog platforms. Job #18234-6
Travel and evening, night, and weekend work will be required.
Internal Number: 18234
About Massachusetts Institute of Technology (MIT)
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