Assistant Director of Digital Marketing

Job Description:

Unit-specific Responsibilities

Content Management
1) Oversees and manages any outstanding web migration projects, porting appropriate content from decommissioned sites to the Harris site while ensuring information is organized on the Harris site in a manner consistent with guidelines and brand standards.
2) Collaboratively works with internal clients on landing page and microsite planning and creation, including sitemap creation, information architecture, and build-out. 
3) Works closely with the Associate Director of Digital Marketing and UX Design and the Assistant Director of Communications to develop website content strategy and editorial calendar, surfacing content across the Harris site in a timely fashion.
4) Works with the Associate Director of Digital Marketing and UX Design and internal clients to develop web strategy and messaging, and identify content creation opportunities in support of degrees, programs, initiatives, etc.
5) Works closely with the Associate Director of Digital Marketing and UX Design and members of other Harris units to develop email strategy, templates, and drip campaigns. 
6) Conducts regular reviews of existing website content and coordinates with units to ensure content is up-to-date, timely, and optimized for search. 
7) Edits, proofreads, and suggests improvements to written web and email content developed by internal clients.
8) Manages digital screens in the Keller Center, including developing templates and content, and ensuring timely content management.
9) Creates and organizes digital assets, including website, email, and social media graphics; photography; infographics; etc.

Email & Web Analytics & Reporting
1) In partnership with Associate Director of Digital Marketing and UX Design, monitors web analytics to optimize site user experience and drive traffic, engagement, and conversions; using Google Analytics, determines, tracks, analyzes, and reports on key website metrics, making content and information architecture recommendations based on findings.
2) Develops reports on email metrics for campaigns as needed.
3) Partners with members of marketing team and external vendors on SEO and paid search.

Project Management, Governance & Client Support
1) In collaboration with Harris IT, works in a customer relationship management capacity to understand internal client needs for email and web content development and updates; improve user experience; and resolve problems, requests, and questions. 
2) Collaborates with IT on managing email and website analytics and communicating School-wide and internal client concerns that might require technical or development support. 
3) Develops, promotes, and executes regular staff training to ensure broad awareness of email and website governance structure and email and web content strategy best practices. 
4) Creates and maintains guidelines and documentation for Harris email and website and with IT provides ongoing support to content authors across the School.
5) Ensures Harris email, website, and digital assets comply with copyright and privacy regulations.

General
1) Identifies areas and projects to add value to the daily activities of the Harris Marketing team.
2) Assists with special projects as they arise.
3) Tracks, reports, and follows up on open issues. Drafts related communications as appropriate. 
4) Performs other related duties as assigned.

Unit-preferred Competencies
1) Excellent written, verbal, and editorial skills.
2) Exceptional attention to detail, project management, and organizational skills.
3) Knowledge of best practices in email and website content management and website user experience design.
4) Understanding of best practices in digital storytelling.
5) Excellent creative, journalistic, interpersonal, team-building, and customer service skills.
6) Experience in analyzing quantitative and qualitative email and website measures.
7) Proficiency with web authoring tools, Content Management Systems, and software.

8) Experience with Drupal.
8) Familiarity with email marketing automation tools; experience with HubSpot preferred.
9) Working knowledge of Google Analytics, SEO, and HTML / CSS beneficial.
10) Ability to multitask, take initiative, work independently, and contribute as a member of a team.
11) Ability to handle confidential information with discretion.
12) Foundational graphic design skills and proficiency using design software.
13) Experience in creating and executing training as well as communicating policies and procedures.
14) Graphic design skills and familiarity with graphic design software such as InDesign, Illustrator, and Photoshop.
15) Familiarity with higher education environment and knowledge of the University of Chicago's unique culture and administrative systems beneficial.

Preferred Qualifications
1) Bachelorâ™s degree.
2) Masterâ™s degree in related field.
3) Examples of any websites or digital platforms you have managed, and/or any email campaigns you have developed.

Required Documents
1) Resume
2) Cover Letter

NOTE:  When applying, all required documents MUST be uploaded under the Resume/CV section of the application.

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

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