The digital marketing manager is an expert of web production and digital marketing. This person supports the content marketing team by producing compelling pieces of content, managing B2B and B2C email marketing programs and integrating paid media onto washington.org. This person is at home working in a website content management system, communicates constantly, understands messaging to any audience, is well-organized and approaches his or her work analytically. As a digital marketer, this person must be passionate about organic and paid search, website and email performance and optimization, content marketing strategy and most of all, promoting Washington, DC as a travel destination. Success will be defined by how well this individual helps contribute to the marketing and communications team's goals, specifically achieving pageviews and unique visitors KPIs. The marketer must also strategize and execute to improve site engagement, increase email open rates and support member and partner businesses. The individual will work closely with the content manager and associate director of content marketing to maintain, grow and improve Destination DC's digital marketing efforts.
Essential Duties and Responsibilities (include the following, but are not limited to)
With guidance from associate director of content marketing, creates, updates and improves web pages across all Destination DC web properties using content management systems, HTML/CSS and other technologies
Assists in the planning and building of webpages, microsites and other web-based projects
Manages SEO strategy for washington.org, proactively updates existing content and sources new content opportunities
Builds and manages paid search engine marketing campaigns
Monitors websites to ensure content remains fresh and engaging; edits and updates copy as needed; identifies missing or outdated information and areas of improvement
Supports content marketing strategy that aligns with multi-channel advertising campaigns
Interfaces with digital marketing agencies to coordinate web projects
Monitors user behavior and traffic flows on web properties to ensure an engaging user experience
Explores and implements new technologies on digital properties that enhance the user experience and achieve company objectives
Functions as content and web liaison between departments dealing with the heads of marketing, convention sales, tourism and partnerships to address website needs
Assists in online ad trafficking, reporting and analysis
Builds, formats and sends email communications including member and consumer newsletters, updates and invites
Additional Salary Information: Flexible work environment and great benefits
About Destination DC
Destination DC is a private, non-profit corporation with a membership of 1000+ businesses and organizations that support the DC travel and tourism sector. A contracting arm of Events DC, the organization is funded by a percentage of DC’s hotel occupancy tax, along with membership dues and co-operative marketing fees.Formerly known as the Washington, DC Convention & Tourism Corporation (WCTC), the organization was renamed in 2008 to reflect the organization’s increased emphasis on the city’s unique assets. WCTC was established by business and community leaders in April 2001 by merging the Washington, DC Convention and Visitors Association and the DC Committee to Promote Washington. The Washington, DC Convention and Visitors Association was founded in 1931 to promote convention and leisure travel to the nation’s capital.Destination DC is an Equal Opportunity Employer.
