Digital Marketing Manager
Destination DC
Position Summary The digital marketing manager is an expert of web production and digital marketing. This person supports the content marketing team by producing compelling pieces of content, managing B2B and B2C email marketing programs and integrating paid media onto washington.org. This person is at home working in a website content management system, communicates constantly, understands messaging to any audience, is well-organized and approaches his or her work analytically. As a digital marketer, this person must be passionate about organic and paid search, website and email performance and optimization, content marketing strategy and most of all, promoting Washington, DC as a travel destination. Success will be defined by how well this individual helps contribute to the marketing and communications team's goals, specifically achieving pageviews and unique visitors KPIs. The marketer must also strategize and execute to improve site engagement, increase email open rates and support member and partner businesses. The individual will work closely with the content manager and associate director of content marketing to maintain, grow and improve Destination DC's digital marketing efforts. Essential Duties and Responsibilities (include the following, but are not limited to)
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Experience, Competencies & Education
To Apply: Submit cover letter, resume and work samples/portfolio to www.washington.org/careeers.DESTINATION DC IS AN EQUAL OPPORTUNITY EMPLOYER |
Additional Salary Information: Flexible work environment and great benefits
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