This position is part of the Commercial Team tasked with creating and executing marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics and maintenance, and enhancement of the company’s commercial online presence. The ideal candidate must be professional, extremely organized, have experience identifying and executing key message marketing strategies, possess strong writing skills, be detail driven, analytical, and have the ability to adapt to a fast-paced work environment.
Marketing and Commercial Support Responsibilities
Design and management of marketing plans for multiple states
Identification and ongoing verification of state specific key messaging
Preparation of marketing campaign assets and materials
Creation and management of marketing campaigns in SalesForce.com (creating campaigns, tracking cost, analyzing traffic, etc.)
Maintenance of all aspects of our commercial online presence including websites, social media ad campaigns, etc.
Prepare and perform appropriate follow-up communications, including the distribution of collateral materials to prospective clients
Coordinate and attend regional client events
Attend tradeshows and industry conferences, as needed, to assist in presentations, booth operations, etc.
Provide marketing campaign fulfillment (creation and proofing of ad copy, list development, etc.)
Knowledge, Skills and Abilities
Superb organization and time management ability. Demonstrated ability to juggle multiple competing tasks and demands
Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines
Ability to have a comprehensive knowledge of customer base, vendor relationships, key contacts, and products offered
Must have a high level of interpersonal skills to interact and communicate with a diverse group of important customers and individuals at all levels of the organization
Must have knowledge of a variety of computer software applications, including MS Word, Excel, PowerPoint, Salesforce, Adobe Illustrator, WordPress, etc.
Regular attendance is essential. Ability to work additional hours, as required; some occasional travel may be required