Are you looking for an opportunity to drive demand generation for a global manufacturing leader in the music industry? Do you have experience in social and influencer marketing? Do you thrive in a fast-paced environment and embrace change? Do you love data and KPI’s? If so, Gator would like to hear from you.
At Gator, we make products that protect and perform so our customers can focus on their passions. We are best known for bags, cases and accessories. But Gator is so much more, and we are looking for a Social and Influencer Marketing Coordinator to tell our story and grow our business. Our industry spans from musicians, DJ’s, audio/visual, gaming to outdoor and industrial. The Gator Co. family of brands includes Gator Cases, Gator Frameworks, Gator Rackworks, Levy’s Music and Outdoor, Slappa and OEM.
Job Description
The Social and Influencer Marketing Coordinator will manage and execute all social and influencer campaigns to drive lift and loyalty of the Gator Co. family. Your mission is to build and enhance Gator Co.’s brands and position as an innovative design and solution provider, be passionate and share our passion about our products, customers and the markets we serve.
Duties Include:
Reporting to and collaborating with the VP, Marketing & Business Development, strategize, implement, and manage the social and influencer marketing campaigns for the Gator Co. family of brands
Create and executive weekly social campaigns on all Gator Co. social channels for all brands
Develop and execute an optimal content calendar, using online traffic and customer engagement data insights
Create content that creates excitement and buzz around our products and brand
Research, report and analyze data to deploy social media tactics that attract and engage customers, e.g. promotions and contests
Research and stay updated on best practices and new technologies for all social media platforms
Act as social media SME to educate and train co-workers on how best to use social media to drive engagement and awareness for Gator Co.
Design and execute influencer marketing campaigns, including artist relations programs
Manage talent/influencer sourcing, monitoring and performance reporting
Own admin of artist relations and influencer programs, including product fulfillment, outreach, communication, monitoring, follow-up, tracking UGC
Report KPI’s weekly to measure social and influencer campaign success
Assist in creative meetings to bring products to life and tell our brand story via social and influencer campaigns
Report on reviews and feedback from customers, fans, artists and influencers
Collaborate with cross-functional teams to amplify brand programs and product launches
Culture
We are a small but mighty crew of talented and savvy marketing professionals who strive to deliver the highest level of quality and service to our customers and fans. We build strong connections with our audience in everything we do. We value teamwork, great products, and a desire to excel. To be a Gator team member, you need to be actively involved, bring your “A game”, and above all, have a good sense of humor. No cranky folks here - we like to have fun and make great stuff!
Position will be based in our corporate office in Tampa, Florida.
Moderate travel will be required.
Requirements
Candidates must have:
2 years of experience in social and influencer marketing
Project management skills specific to marketing plans and budgets
Demonstrated understanding of marketing funnel strategy and tactics
Cross-functional collaborative experience
Strong communication and presentation skills
Very strong understanding and working knowledge of music and audio/visual industry players and products
Bachelor’s Degree in Marketing or Communications
Microsoft Office experience
Adobe Creative Suite strongly preferred
Internal Number: 210
About Gator Co.
Gator Cases is a fast paced, growing company that designs and manufactures cases and stands for the Music, Pro Audio, Audio Visual, Aviation, Firearms, and other Industrial markets; with products in over 2,500 retailers in the USA and distribution in 70+ countries around the world. Gator Cases is a Tampa based company with a large distribution and manufacturing center in Columbia City, Indiana. Gator also has key manufacturing partners throughout China, and other regions around the world. Gator Cases is an award-winning organization that provides application of technology to all parts of its business, including logistics management. Gator Cases is seeking fun, creative, innovative, and energetic team members who not only can adapt to change, but take the lead in the continuous improvement of our core business processes and the way we serve each other and our customers. We value team members who can see the bigger picture, and who exercise the initiative that will take us to the next level, and make it possible for us to successfully scale the business, and achieve our lofty growth goals. Gator Cases is a drug free and tobacco free environment.
Culture
We are a small but mighty ...crew of talented and savvy marketing and creative professionals who strive to deliver the highest level of quality and service to our customers and fans. We build strong connections with our audience in everything we do. We value strong teamwork, great products, and a desire to excel. To be a Gator team member, you need to be actively involved, bring your “A game”, and above all, have a good sense of humor. No cranky folks here, we like to have fun and make great stuff!
Position will be based in our corporate office in Tampa, Florida.
Moderate travel will be required.
