The Director of Marketing and Communications serves as the School’s chief marketing and communications officer, exercising strategic thinking, leadership, creativity, collaboration, and executive administrative skills, to develop and implement a strategic marketing and communications plan. The Director is responsible for brand management, media/public relations, market research/planning, and integrated marketing communications. The Director will implement the school’s brand strategies and communicate the strategic initiatives, goals, vision and story to both internal and external constituents. The Director is responsible for developing and implementing an aggressive, multi layered, integrated communication plan with content that articulates and promotes understanding of the school’s mission, vision, and program. The strategic marketing and communications professional combines creative thinking with a can-do attitude and work ethic; advances the Mission of Miami Country Day School, supports the vision of the Head of School and the Board of Trustees, and advances the strategic goals of the school.
Essential Functions and Tasks:
Creation, implementation and assessment of comprehensive communications, marketing, and public relations strategies and programs that support the School’s position as a leading independent educational institution among peers and the general public.
Effective brand management, including brand content, brand style and brand graphics, in accordance with the expectations and direction of the Head of School.
Communications and marketing initiatives that keep the School top of mind, represent the School’s mission, values and priorities, and support long-term sustainability implications for operations, student enrollment, philanthropy and community engagement.
Articulation of the School’s strategic communications, maintaining consistent emphasis of image and position throughout the School and to all constituencies, including message development, editorial direction and visual identity.
Develop short-term and long-term budgets for the communications, marketing, and public relations programs, ensuring activities are fiscally sound and consistently monitored.
Lead a centralized and fiscally responsible communications and marketing department that serves as an in-house agency for execution of strategic and creative practices across the School’s initiatives, programs and events.
Align communications and marketing tactics with the School’s strategic plan and operational goals, and manage all aspects of marketing communications, serving as guardian of institutional image and branding.
Collaborate at both strategic and tactical levels with school leadership to develop policies and procedures that ensure effective brand management.
Develop and manage departmental budget, and coordinate with other departments on shared budget for communications and marketing initiatives.
Formulate and execute annual print and web-based advertising campaigns to support admission as well as advancement initiatives.
Serve as main point-of-contact with news media outlets
Assume lead for various market research initiatives, providing direction and consultation to other senior administrators to identify issues of program, pricing, and other internal and external factors affecting the School’s ability to fulfill its mission and brand promise.
Provide leadership direction to direct reports in ongoing efforts to deliver effective communications and marketing resources, collaborating on and supervising projects.
Establish and maintain an environment that attracts, retains and motivates outstanding personnel; develop and support a department staff that performs effectively, timely, professionally, ethically and collaboratively as a team and with all internal and external clients.
Develop and implement internal strategies to instill understanding school-wide that every member of the community to some degree impacts marketing.
Assist, as needed, in writing presentations, speeches, grants and general editorial content.
Assist, as needed, in advising on long-range planning and other broad issues.
Attend Board meetings as requested.
Knowledge, Skills, and Physical Requirements:
Bachelors Degree in related marketing and/or communcations field. Advanced degree preferred.
Minimum three (3) to five (5) years of experience in print and digital communications, with focus on writing and/or marketing practices. Prior Leadership in an Independent School or not for profit organization preferred.
Strong organizational and time management skills.
Excellent communication skills, both verbal and written.
Possess the people skills required to communicate with a variety of constituencies including office staff, faculty, parents, vendors, and the Board of Trustees.
Ability to work independently and in a team environment.
Demonstrated public speaking skills and ability to communicate at all constituencies.
Significant professional writing, editing and publications experience.
Ability to work as a team leader and as a contributing team member.
Ability to communicate technical information to non-technical individuals.
Proactive in project implementation and problem solving.
Develop and implement process and system improvement.
Demonstrated adaptability, creativity and flexibility.
Proficiency with use of computer technology, office and audiovisual equipment as they pertain to the essential functions of this position.
A lifelong learner willing to balance past experience with the demands of a new environment.
Ability to work on multiple tasks and projects simultaneously, ensuring on-time delivery, accuracy and end-user satisfaction is expected.
Passion and commitment to equity and inclusion work, racial literacy and cultural competency are essential.
A willingness to understand and support the school’s mission and vision, as well as recognize impact the climate and culture of the school have on the work of the MComm Office.
Demonstrate an understanding of the needs of various constituencies within the school community and the skills and attitude to deliver an exemplary experience to all clients.
Ability to communicate with students, parents, colleagues, and alumni, based on a highly developed sense of emotional intelligence, and a healthy respect for differing points of view.
Work in a fast-paced, stressful environment dealing with a wide variety of challenges, deadlines, and a varied and diverse array of contacts.
May work long hours for extended periods of time.
While performing this role, this employee may be required to lift up to 35 lbs., move around with full use of limbs and use all five senses to complete his/her responsibilities
Work in varied and changing weather conditions, including extreme heat.
The above describes the general nature and level of work. This is not intended to be an exhaustive list of all responsibilities and duties required as they are ever changing in a dynamic work environment.
About Miami Country Day School
Miami Country Day School is an independent, college-preparatory, day school founded in 1938, dedicated to the development of The Whole Child. The school is committed to providing a uniquely diverse and enriching educational experience that is designed to prepare each student for success in college and to make a difference in life. In rigorous pursuit of excellence, Miami Country Day School provides a caring learning community focused on unleashing the potential of every student, every day.
Location: 601 Northeast 107 Street, Miami, FL 33161
Our Students & Faculty: 1250 students representing diverse backgrounds and cultures; Lower School, PreK3 through 5th grade; Middle School, 6th through 8th grade; Upper School, 9th through 12th grade; 123 full-time faculty, 56% hold advanced degrees; 21% represents over thirty-two countries