The Communications & Marketing Manager is responsible for establishing and maintaining the high standards of internal and external marketing and communications of the school. This role will work collaboratively with all departments on campus as well as the Head of School.
Provide central oversight and strategic direction of all SDJA marketing and communication efforts.
Coordinate and implement the design and production of school publications including but not limited to: SDJA website, annual report, newsletters and social media. Responsibilities include content sourcing, copywriting and copyediting, ensuring overall consistency and brand standards are met, and determining the overall production schedule.
Serve as the liaison between SDJA and news media; producing and distributing press releases and feature articles regarding school events and student achievements to entire community.
Manage the SDJA website to ensure content is consistently updated and engaging.
Manage SDJA's social media channels including Facebook, Twitter, LinkedIn, YouTube, etc. Produce consistent and engaging content via these social medial outlets to both attract prospective families and create brand awareness in the community.
Coordinate with graphic designers, print shops, PR agencies and news media outlets to support general SDJA marketing and communications needs, but also the marketing and communications needs of specific school departments and programs.
Knowledge & Skills:
Capable of mapping out an effective communications and marketing strategy, collaborating across departments, and positioning SDJA for successful internal and external outreach and branding
Knowledge of latest trends in digital and print communications and how best to implement
Excellent writing skills with experience drafting press releases, brand advertisements, feature articles, annual reports and newsletters
Graphic design expertise a plus, with general knowledge of Adobe InDesign and/or Photoshop
Skillfully cultivate trust and rapport with a wide range of personality types. Work independently, exercise sound judgment, and handle confidential matters with appropriate discretion.
Delicately edit others' work and elicit the best possible writing from them in a timely manner
Strike the right tone in almost any kind of communication
Fearlessly pick up the phone to clarify points and ask for help, and speak up in meetings while respectively listening with the deepest part of you
Be accountable, trustworthy, professional and fun
Apply strong verbal communication skills to complement your written expertise
Be naturally inquisitive and patient in learning how new applications connect together and be quick to get the message out using the right channels
Get people excited, informed and involved in projects or programs