Your role at Sephora: As a Senior Marketing Manager, Brand Marketing, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep brands beloved by clients. Reporting to the Senior Director, Brand Marketing, you will partner with brands to optimize programs using Sephora’s marketing levers.
The role will encompass:
Lead as a Brand Marketing Partner
Lead as main marketing contact for 35+ brands simultaneously; own relationship outright. Develop a keen understanding of the brands’ businesses, priorities, and products
Navigate conversations with and advise senior-most marketing leaders in the brands’ organizations on both the strategic and tactical level
Advise the brands on how to win at Sephora from a channel marketing standpoint, including consumer messaging, sampling strategy, social media strategy, co-op advertising, and creative to achieve mutually beneficial business objectives
For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora
Analyze and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora
Procure and manage Beauty Insider sampling, Play (subscription) sampling, and promotional plans for brands
Identify opportunities for new co-op marketing programs and partnerships. Build the business case to develop new ideas and innovations
Serve as the go-to marketing contact for the Sephora category merchant(s)
Build reciprocal partnerships cross-functionally in a highly matrix-ed organization: merchandising/brands, digital marketing, .com merchandising, store education, loyalty, and analytics teams
Employ a strategic approach to process; organize and divvy up work effectively
Serve as mentor and role-model to junior team members and cross-functional partners, even if don’t have a direct-reporting relationship
Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
We’re excited about you if you have:
5+ years related experience in brand management/marketing/merchandising, ideally beauty or retail with some social and digital experience.
Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level
Effective communication skills, both written and verbal
Exceptional organizational and time management skills
Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
Personable and flexible with demands and changes in extremely fast-moving business environment and create process where there isn’t one
Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
Passion for Sephora, our programs, clients, store associates, and marketing
Ability to travel as required
You’ll love working here because:
The manifesto. Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. We belong to something beautiful.
The people. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams – people you can be proud to work with.
The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year. (Think your friends and family love you now? Just wait until you work at Sephora!)
The business. It feels good to win – and Sephora is a leader in the retail industry, defining experiential retail with a digital focus and creating the most loved beauty community in the world…with the awards and accolades to back it up.
The perks. Sephora offers comprehensive medical benefits, generous vacation/holiday time off, commuter benefits, and “Summer Fridays” (half-days every Friday between Memorial and Labor Day)…and so much more.
The LVMH family. Sephora’s parent company, LVMH, is one of the largest luxury groups in the world, providing support to over 70 brands such as Louis Vuitton, Celine, Marc Jacobs, and Dior.
Internal Number: 171220
SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis Vuitton (LVMH) in 1997 then launched stateside in 1998, and is currently home to 200 world-class brands - including its own private label, SEPHORA COLLECTION. Sephora's curated assortment features more than 14,000 products including makeup, skin care, perfume, hair care, body, professional tools and more. Sephora is the beauty education hub, offering consultations at the Beauty Studio, a variety of complimentary classes, one-on-one service from Personal Beauty Advisors, and exclusive retail technology SKINCARE IQ, COLOR IQ, and FRAGRANCE IQ. Sephora is an international force in beauty, and its award-winning website and ever-growing presence on social-media make it the world's premier digital beauty destination.
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