Director of Marketing and Communications, School of Drama-2013863
Description
:
The Director of Marketing and Communications is a key School of Drama staff member and plays a critical role in advancing, marketing, and promoting the School of Drama's programs and mission to prospective students as well as the theater and entertainment industries. You are the marketing lead for the School's annual season, consisting of approximately 25 productions, utilizing a multimedia and grassroots marketing strategy to develop audiences within the Pittsburgh community and beyond.
You report to and collaborate with the Head of the School of Drama to develop a robust, visually exciting, brand strategy.
Responsibilities include the implementation and maintenance of a comprehensive program in marketing and communications in support of the School of Drama brand. This includes developing and coordinating advertising, promotional, performance, recruiting, and admissions materials, which may include print, electronic publications, social media, and web outreach.
You will have responsibility for a number of special projects including season selection administration, script licensing, and collaboration with the CFA Assistant Dean for Communications on the University's partnership with the Tony Awards to present the Excellence in Theatre Education Award. You are also responsible for cultivating, establishing and maintaining relationships in the local, national and international theater communities and will serve as the primary contact for the School's alumni.
Your core responsibilities include:
Designing, developing, implementing, and maintaining a comprehensive regional, national, and international program in marketing and communications for the School of Drama, working closely with the Head of the School, faculty, staff, and the College of Fine Arts Assistant Dean for Communications.
Leading a comprehensive media relations program through print, television, and online media outlets.
Promoting and marketing all School of Drama sponsored events.
Developing content for the School of Drama's website and social media platforms.
Developing and coordinating advertising, promotional, performance, recruiting and admissions materials including print, electronic publications, social media, and web outreach.
Managing and developing the School of Drama's brand identity in whatever ways and using whatever methods are appropriate.
Developing and maintaining communication pathways among the School of Drama, the College of Fine Arts, the University, area arts organizations, and the community at large.
Designing print and electronic publications for the promotion of School of Drama events.
Supervising up to 20 graduate and undergraduate assistants and/or student employees, including School of Drama Ambassadors.
Collaborating with the College of Fine Arts and other University departments on joint marketing projects and performance event coordination.
Leading all aspects of the creation of the annual School of Drama Magazine.
Fostering and maintaining relationships with alumni across disciplines.
Collaborating with CFA Assistant Dean for Communications on the University's Tony Awards partnership through industry and alumni knowledge, leveraging of alumni relationships, editorial support, and event support.
Administrative support of the Lab Review Committee, the School of Drama's season selection vehicle.
Pursues licensing of all material to be used in public performances. Applies for performance rights and handles licensing contracts and negotiations as necessary.
Qualifications:
Bachelor's degree in a relevant field.
5+ years of relevant experience.
More Information:
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Primary Location: United States-Pennsylvania-Pittsburgh
Time Type: Full Time
Organization: DRAMA
Minimum Education Level: Bachelor's Degree or equivalent
Internal Number: 2013863
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.
