The Cognito Director of Sales & Marketing position requires a highly driven, motivated leader with a proven track record of successfully organizing and managing inbound and outbound sales and marketing efforts across multiple channels. The position is accountable for top line sales production, growth, branding and relationship management, which will include developing and activating sales and marketing strategy, while overseeing the company's sales and marketing team’s day-to-day operations.
The successful candidate will possess the experience and leadership skills required to organize and drive revenue growth and brand equity to achieve or exceed company goals.
This position is in-house only (no remote or contract work).
Sales Vertical Responsibilities
Sales Strategy, Planning, Execution and Growth:
Develop and execute a sales plan to attain company sales goals in support of the business plan.
Develop sales strategies for all distribution channels, with emphasis on dealer direct business.
Maximize growth in existing business channels and establish and cultivate new markets.
Provide direction, training, and daily support for all sales-related employees and initiatives.
Establish vertical responsibilities, projects, tasks, structure and deadlines for team members.
Training, Team Building & Communication:
Train all sales staff to conduct sales activities at a professional level, and to effectively use CRM and other sales tools, and how to improve their sales techniques.
Direct sales staff on new avenues for sales growth and sales opportunities and then coordinate and adjust as needed.
Communicate effectively with sales team so all are aware of what is expected and what each is responsible for short term and long term.
Educate sales staff and distribution partners on products and new product releases:
Stay informed about industry, market and competition and keep the team in sync and engaged.
Proactively support parallel departments, i.e.; accounting, engineering, production and fulfillment.
Conduct weekly meetings with staff to review progress and adjust initiatives and tasks as needed.
Constantly monitor and coach sales team, require and enforce timelines, deadlines and reporting.
Create and activate product knowledge education programs for distribution partners.
Profitability and Reporting:
Account directly to executive management regarding the status of departmental efficiency, profitability and changes affecting procedures, policy or strategy.
Provide weekly progress reports and use KPIs to demonstrate profitability, functionality, efficiency and improvement strategies and their effectiveness.
Marketing Vertical Responsibilities
Strategy, Planning, Execution and Growth:
Develop and execute a marketing plan and brand strategy that supports company business plan.
Provide continuous SWOT and competitor analysis and adjust marketing tactics as needed.
Develop marketing strategies to strengthen existing core and significantly increase reach and customer base for all sales channels.
Lead the development, evolution and implementation of the company Brand strategies.
Analytics and Reporting:
Review Google Analytics, Google Adwords, sales production performance metrics and correlate reports, confirm or modify tactics and translate into directives.
Adjust marketing techniques and ad spend based on experience, data and analytics.
Weekly reporting and use of KPIs to demonstrate profitability, functionality, efficiency.
Daily monitoring of marketing team and efforts, consistent coaching, to meet deadlines.
Marcoms - Social Media, SEO, Branding and Content:
Direct and oversee all digital marketing, including social media, campaigns, events, PR.
Oversee creation of marketing content, digital across email, website, blog, social media.
Maximize SEO across multiple channels and websites.
Oversee Product Data Management:
Organize and maintain the Master Product Data records.
Control the custody, integrity, storage, access and updating of the PDS archives.
Prepare and administer product data load sheets and manage the distribution of product information.
The success of the role will be determined from a combination of:
Achievement of top line sales targets.
Revenue growth - new accounts
Revenue growth - existing accounts
Overall company revenue
Achievement of profitability targets
Team building, communication and morale
Penetration into new markets and customer reach
Major growth in existing markets
Bachelor's Degree in Marketing, Business or relevant discipline
Minimum 5-years sales management experience is required; quantifiable results are necessary.
Minimum 3-years marketing management experience is required; quantifiable results needed.
Must have experience in team building and employee management.
Entrepreneurial mentality, ability to excel in hands-on, fast-paced environment.
Excellent written and verbal communication skills.
Strong knowledge of automotive aftermarket and powersports industries.
ERP management-level user knowledge and experience (Epicor preferred).
CRM management-level admin, analytics and leveraging experience.
KPI development, implementation, analysis, action and reporting.
Proven B2B/B2C development strategy and results.
Familiarity working with marketing teams to create on point communications.
Success with growing an organization across multiple channels.
Information about Bakersfield:
Bakersfield has long been known as a stopover for those traveling between Los Angeles and San Francisco. But people who consider putting down roots in the area will find a healthy job market and an affordable place to raise a family. In fact, it's Bakersfield's strong sense of community and family and its booming oil and agriculture industries that keep the region thriving.
In some ways, Bakersfield feels like Texas: Oil rigs dot the horizon, and honky-tonks are easy to come by. But the metro area's location in the fertile San Joaquin Valley has instilled in residents the love of fresh, locally sourced foods, which is at the heart of California culture.
Bakersfield has hundreds of miles of bike paths and lanes and nearly 60 parks, offering locals plenty of opportunities to enjoy the outdoors. Plus, residents are a short drive from the Sierra Nevada Mountains and some of California's expansive national forests.
Bakersfield is more affordable than most other parts of California. Purchasing a home in Bakersfield will cost nearly three times less than in Los Angeles. Additionally, Bakersfield residents spend more than the average American on everyday expenses like food, utilities and transportation, but that amount pales in comparison to what Los Angeles residents spend. As a result, some of L.A. County's workforce opts to live in the Bakersfield area. Bakersfield is home to a multigenerational, multicultural population. Diversity can be seen throughout the region from the wide variety of small mom-and-pop restaurants and shops selling international foods and goods. The metro area is known for its Basque restaurants, which have remained in the area long after people from the Pyrenees region of France and Spain first came to Bakersfield in search of gold.
Much of Bakersfield's population is of working age, with about 10 percent of residents older than 65 and roughly a third of the population younger than 20. Because of high-performing schools, neighborhoods in the northwest part of the metro area are particularly attractive to families.
Bakersfield residents find plenty of ways to enjoy the region's pleasant weather, from parks within the city limits to trails in the nearby Sequoia and Los Padres national forests.
Although major league sports don't have a presence in the area, hometown fans cheer on their minor league favorite, the Bakersfield Condors hockey team. Racing fans can take their pick of asphalt, dirt, autocross or drag racing at nearby tracks.
If museums are more your scene, the award-winning Bakersfield Museum of Art is a must-see, as is the California Living Museum, known as CALM, which exhibits animals and plants native to California.
Additional Salary Information: Please provide salary expectations for expedited consideration.
About Cognito Motorsports, Inc
Cognito Motorsports Inc. is a leading manufacturer of aftermarket steering, suspension chassis, and accessory upgrades, with over 17 years of market presence. Cognito specializes in manufacturing and marketing innovative OE replacement and high-performance component upgrades for passenger trucks, SUVs and UTVs, in addition to marketing through a network of WD, dealer and online retail sales companies