Under the direction of the Vice President for Communications and Marketing, the Senior Director leads the University's institutional efforts with regard to communications and marketing strategies. Responsible for the development of strategies consistent with the University’s goals and priorities and in consultation with the University's leadership and other appropriate individuals and groups. Responsible for implementation of strategies at the institutional, local and national level. Collaborate with various units on campus so that the institutional strategies are reflected in the marketing and communication activities that are implemented at many levels throughout the University.
Lead strategic communications planning; design comprehensive institutional marketing plans and programs, taking into consideration institutional image, message, and positioning; mission, goals, priorities and accomplishments of the University; the relationship between institutional marketing and the specific marketing objectives of key University units.
Work with other key stakeholders on driving and amplifying robust storytelling across mediums and platforms with strategic optimization leveraging asset use, management and outcomes that reinforce content reach and relevance.
Lead internal communications: Direct specific activities at the institutional level to support communications strategies, including but not limited to advertising, institutional publications and the University website.
Maintain a strategic marketing plan and program for the University, through which a consistent and appropriate content-based image is conveyed to a variety of audiences, while allowing for sufficient flexibility to accommodate the diverse needs and activities of the University.
Assure quality and appropriateness of institutional marketing/communications activities, whether internally or externally produced.
Provide strategic marketing counsel in line with the Vice President to University leadership, faculty, staff, students and volunteers; serve as primary interface with other University, as well as external, constituencies in the implementation of marketing and communication strategies.
Coordinate surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the University's marketing and communications plans and programs.
Develop and coordinate other communications tactics and supporting materials with relevant subject matter experts.
Recommend, participate in the development of, and as appropriate, establish University policies and procedures; may serve on University planning and policy-making committees.
Establish and implement short- and long-range departmental goals, objectives, policies and operating procedures; monitor and evaluate program effectiveness; effect changes required for improvement.
Develop and manage annual marketing budgets and perform periodic cost and productivity analyses.
Oversee the supervision of personnel, which includes work allocation, training, career development, enforcement of internal procedures and controls, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance.
Integrate marketing principles, strategies and techniques into University web development and design.
Performs miscellaneous job-related duties as assigned.
Bachelor's degree and six to eight years of job-related experience, or equivalent combination of education and experience.
Skill in budget preparation and fiscal management.
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to make administrative and procedural decisions.
Five to six years’ experience managing teams encompassing integrated marketing communications disciplines across online and offline mediums.
Ability to plan and implement operational policies and procedures in area of expertise.
Ability to supervise and train assigned staff including organizing, prioritizing and scheduling work assignments.
Ability to apply knowledge to specific communications and marketing programs and activities.
Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
Ability to integrate marketing principles, strategies and techniques into web design and development.
Ability to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to a public university.
Knowledge of marketing concepts, principles, methodology and techniques, with an understanding of current communication and marketing issues and trends applicable to educational institutions.
Ability to provide effective advice and counsel on strategic marketing issues and to exercise effective judgment.
Internal Number: 494267
About University of Delaware
The University of Delaware has a great tradition of excellence, from our roots extending back to a small private academy started in 1743, to the research-intensive, technologically advanced institution of today. Our alumni tell our story of achievement, from our first class, which included three signers of the Declaration of Independence and one signer of the U.S. Constitution, to the more than 154,000 living Blue Hens who are making vital contributions to the world. Vice President Joseph R. Biden Jr. and his wife, Jill, are both UD alumni. The University received its charter from the State of Delaware in 1833 and was designated one of the nation’s historic Land Grant colleges in 1867. Today, UD is a Land Grant, Sea Grant and Space Grant institution. The Carnegie Foundation for the Advancement of Teaching classifies UD as a research university with very high research activity—a designation accorded less than 3 percent of U.S. colleges and universities. UD ranks among the nation’s top 100 universities in federal R&D support for science and engineering. A state-assisted, privately governed institution, UD offers a broad range of degree programs: 3 associate programs, 147 bachelor’s p...rograms, 119 master's programs, 54 doctoral programs, and 15 dual graduate programs through our seven colleges and in collaboration with more than 70 research centers. Our student body encompasses more than 17,000 undergraduates, more than 3,600 graduate students and nearly 800 students in professional and continuing studies from across the country and around the globe. Our distinguished faculty includes internationally known authors, scientists and artists, among them a Nobel laureate, Guggenheim and Fulbright fellows, and members of the National Academy of Sciences, National Academy of Engineering and the American Association for the Advancement of Science. State-of-the-art facilities support UD's academic and public service activities. Our 146-foot coastal research vessel, Hugh R. Sharp—the most advanced in the U.S.—helps scientists across the region explore the sea. World-class figure skaters train at our High Performance Figure Skating Center. Partnerships with Nemours/A. I. du Pont Hospital for Children, Christiana Care and Thomas Jefferson University; the U.S. Army; Winterthur; Longwood Gardens and Hagley Museum offer unparalleled experiences in health sciences, defense research, art conservation, horticulture and history. The University is now transforming a 272-acre parcel, the site of a former auto assembly plant, into the Science, Technology and Advanced Research (STAR) Campus. Distinguished speaker series, symposia, 21 intercollegiate athletics programs and numerous intramural and club sports, more than 300 student organizations, concerts, exhibits and other arts and cultural activities enrich campus life.Thomas Jefferson once described Delaware as a "jewel" among states due to its strategic location on the East Coast, halfway between Washington, D.C., and New York City. Today, however, the location of Delaware's flagship university increasingly is invoked as "halfway between Los Angeles and London."In addition to our Georgian-inspired main campus in Newark, Del., UD has locations across the state--in Wilmington, Dover, Georgetown and Lewes. A thriving study-abroad program and expanding international partnerships further enhance our students' education as global citizens. We invite you to visit our campus or take our virtual tour today! http://video.realviewtv.com/education/udel/