Director/Associate Director of Marketing

Woods Hole Oceanographic Institution is currently searching for a Director/Associate Director of Marketing to join the Communications Department. This is a regular, full-time, exempt position, and is eligible for benefits.

JOB SUMMARY:

Reporting to the Chief Communications Officer, the Director/Associate Director of Marketing is responsible for developing and implementing Woods Hole Oceanographic Institution's marketing strategies, campaigns, and efforts that strengthen WHOI's brand, increase awareness of and engagement with the Institution, drive lead generation, and maximize revenue from online and direct-mail fundraising and merchandise sales. He/she will serve as liaison with outside marketing agencies and contractors and will spearhead ongoing evaluation and reporting on communications and marketing efforts to identify trends and provide actionable insights and ideas. The Director/Associate Director of Marketing will also coordinate and support marketing needs of researchers and administration as appropriate.

ESSENTIAL FUNCTIONS:

• Provide project management oversight for marketing campaigns and initiatives, including development of strong marketing plans and campaign briefs, project reporting, budget management, and performance metric reporting.
• Manage and oversee the creation and deployment of materials and information used in all marketing campaigns and other marketing managed outreach.
• Day-to-day management of digital marketing efforts including social media, email, influencer marketing, and search engine advertising and optimization.
• Manage and implement WHOI's paid advertising efforts
• Manage and implement lead generation campaigns and efforts
• Evaluate and improve conversion points across Communications channels and efforts, including WHOI.edu, to increase leads, gifts, merchandise sales, and other priority actions.
• Develop strategy for and lead email marketing efforts, including the weekly newsletter OceanInsights, drip campaigns, A/B testing and reporting
• Collaborate and coordinate with fundraising team on direct mail and digital solicitation efforts
• Working closely with WHOI's community engagement team, develop and implement ways to increase visits to WHOI's Discovery and Visitor Centers and increase participation in public events and activities
• Serve as liaison with outside marketing agencies and contractors
• Lead reporting and analysis of communications and marketing efforts. Uses analytics to evaluate the performance of various outreach platforms and provides actionable insights to improve communications, marketing, and retail fundraising efforts
• Regularly review market research, industry trends, and make adjustments to our marketing activities, as needed
• Collaborate and coordinate with the Editorial and Creative teams on the planning, creating, and optimization of social media posts, email communications, and web promotions.
• Collaborate with WHOI's Human Resources and Academic Programs to improve recruitment of staff and students
• Collaborate with researchers and administrative groups to improve their marketing efforts
• Performs such other duties as deemed necessary

NON-ESSENTIAL FUNCTIONS:

• As deemed necessary by supervisor

REQUIRED EDUCATION & EXPERIENCE:

• Candidates should have 5-7 years demonstrated years of experience in marketing
• Bachelor's degree in Marketing, Business or any quantitative field; equivalent professional experience in digital marketing will be considered
• Excellent organization and project management skills
• Strong analytical thinking, problem solving skills and communications skills (both written and oral)
• Proven experience creating impactful messaging and copy for audience specific efforts and campaigns across print, social media, email, and web.
• Ability to work with others in a goal and action-oriented manner
• Proven ability to successfully handle multiple projects and meet critical deadlines
• Must be a team player with excellent interpersonal skills and a commitment to relationship-building for the organization
• Results-oriented and a passion for creativity
• Fundamental understanding of integrated and omni-channel marketing campaigns.
• Leadership presence in managing, developing and communicating with internal and external stakeholders and external vendors.
• Proven experience of working in and reporting from marketing automation systems
• Experience with image editing software (E.G. Adobe Photoshop) and experience with web content management systems a plus
• Experience working with non-profit organizations a plus

PHYSICAL REQUIREMENTS:

Physical duties for this position include but are not limited to, ability to lift less than 25 lbs independently and carry 0-10 lbs. Visual abilities to include near. Other physical tasks include occasional prolonged standing/walking; use of hands for basic /fine grasping and manipulation, and repetitive motion. Other occupational requirements include working around others, with others, and independently. Physical duties are subject to change.

WHOI is a member of the Higher Education Recruitment Consortium (HERC). We are sensitive to the issues of dual career candidates and we will work with applicants to address them. Please visit HERC - for more information.

WHOI is an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans/M/F. We encourage Veterans and those with Disabilities to apply. Applications are reviewed confidentially. Applicants that require accommodation in the job application process are encouraged to contact us at (508) 289-2253 or email eeo@whoi.edu for assistance.