Bachelorâs Degree or Masterâs degree in marketing or a related field
4+ years of experience in a digital marketing role
2+ years in a supervisory role
Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, Web, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/8 and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of a CRM
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
LA City Fire and Safety Certification. If no certification upon hire, must be obtained within 30 days of hire and maintained by renewal before expiration date.Â
The Digital Marketing Manager is expected to have a strong understanding of digital marketing tools, channels and strategies and is able to lead integrated digital marketing campaigns from concept to execution. This position will work with the whole marketing team, supporting teams (such as project managers, programmers and writers) and vendors to launch campaigns on time and on budget. In addition, the Digital Marketing Manager is required to have a firm understanding of how web, SEO/SEM, email and social media all contribute to the overall marketing growth of an organization. This person should possess the ability to communicate strategy at both the team and stakeholder levels. This strategy should be supported by developing internal metrics, KPI and other goal measurements.
USC’s Viterbi School of Engineering has been one of the economic engines in Southern California and a vital hub in the California economy. The technical innovations and ideas generated by the Viterbi faculty and research community have resulted in countless innovations, many becoming the foundations for new companies, products and services. The thousands of students graduating each year bring new ideas and vitality to companies in California and beyond. With an annual research budget exceeding $205M each year, more than 46 research centers and institutes, more than 180 faculty members, 7,800 students and over 60,000 impassioned alumni world-wide, the Viterbi School is addressing some of the world’s great challenges.