Responsible for managing and executing marketing and communications plans for new and existing online, on-campus degree and certificate programs, and credit/non-credit programs for Metropolitan College & Extended Education. By contributing to the development and implementation of consistent messaging and marketing assets, this person is responsible for ensuring a steady pipeline of high quality leads that will be supplied to the Colleges Enrollment Management & Graduate Admissions team. This person is responsible for implementing a lead generation strategy for assigned programs with a strong focus on digital and social strategies; creating and disseminating dynamic web, social media, and email content; and supporting interactive media projects such as videos.
B.A./B.S. in communications, marketing, or related field(s), and three to five years related work experience
Ability to write, edit, proofread, publish, and produce print and web content and communications materials
A good understanding of search engine marketing
Work independently, analyze data and trends, and make/recommend decisions accordingly
Ability to handle a high volume of work in a short period of time, handle multiple priorities simultaneously, and operate in a fast-paced work environment
Excellent verbal and written communication skills
Exceptional organizational skills, detail-oriented and strong ability to multi-task, prioritize work responsibilities and meet deadlines, and work on a cross-functional team
Strong presentation, project management, and time management skills
Basic understanding of Google Analytics
Proficiency in Microsoft Excel, Word and Power Point
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 2233
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