Lead the Direct to Consumer strategic plan and the implementation of communications to support the patient journey for a fast-growing brand in Nephrology specialty care space.
Role and Responsibilities:
Leverage patient insights and behaviors to drive engagement Strategic focus on the orchestration and implementation of multichannel communications (web/digital, print, point of care) throughout the Patient/Caregiver Journey Proactively identify market opportunities through competitive analysis, positioning, and marketing strategy assessments Develop and implementation of a promotional media and social media strategy Collaborate with key internal stakeholder partners such as Patient Advocacy and Public Relations Manage the timelines and ensure key deliverables meet deadlines and business objectives. Champion initiatives through medical, legal, regulatory review process Partner with Analytics & Insights in the development of the measurement & effectiveness plan and optimization planning Brand point person in working with Patient Support Program Management of the Consumer AOR, Media agency and CRM partners Financial Management of overall consumer spend
- B.A. or B.Sc. degree required. - MBA would be an asset - Five or more years of pharmaceutical marketing experience in marketing with product launch experience and/or specialty care / rare disease therapeutic area - Knowledge of pharmaceutical legal, regulatory, and medical processes required. - Strong team-building skills, a team-oriented approach, and supportive management style are required. - Strong written and oral communication skills as well as good presentation skills required. - Ability to develop consistent, well-supported, competitive strategies. Proven leadership, strategic, and analytical abilities. - Proven ability to manage multiple priorities in a fast-paced environment - Consumer marketing experience and/or extensive digital experience is a plus Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: Otsuka-people creating new products for better health worldwide. Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a big venture company at heart, applying creativity in everything it does.
Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 50,000 people worldwide and had consolidated sales of approximately USD 11 billion ( 9.9 billion) in 2016.
All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en . Learn more about Otsuka in the U.S. at www.otsuka-us.com .
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
At Otsuka, our people are passionate about developing and delivering original products as part of a global holistic commitment to better health and well-being. We have two core businesses dedicated to achieving our goals: a pharmaceutical business and a nutraceutical business. The pharmaceutical business develops and markets products for the diagnosis and treatment of disease in the following areas: central nervous system, oncology, gastroenterology, ophthalmology and cardiovascular. The nutraceutical business is dedicated to maintaining and improving health through the use of foods and beverages that provide extra health benefits in addition to their basic nutritional value. Since the beginning, nearly 100 years ago, the Otsuka family sought to develop products that stood out from the crowd, by traveling down the paths of discovery where others were less likely to tread.
We believe our culture and our people are the differentiators that empower us to produce breakthrough results. This is what makes us a big venture company that takes risks and focuses on unmet medical needs in order to develop new and better therapeutic compounds. We harness the extraordinary cr...eative and innovative abilities of our people to solve problems differently, and to persevere until they find answers. We are in this for the long-haul. Otsuka is a highly ethical company. We adhere to the highest standards in how we develop and deliver our products, and in how we treat our most valuable assets: Otsuka-people. We encourage them to follow their dreams, as turning dreams into reality is at the core of everything we do. It paves the way ahead to achieve our shared purpose: impacting on human health to help people live better lives.