The Marketing Communications operation at Brown University is dedicated to providing value and expertise to campus units by delivering tailored solutions that align with unit goals and the institutionâ™s mission. Reporting to the Director of Marketing in Brownâ™s Office of University Communications, the Digital Marketing Strategist serves as the central strategist for integrated digital marketing communications across Brown, including content and email marketing, social media, display advertising, website SEO and data analytics. The Digital Marketing Strategist guides all owned, earned and paid digital communication channels within the Office of University Communications and works with digital strategists in other offices across the institution to align strategies, tools and resources for effective integrated digital marketing. This role is responsible for advising campus communicators on effective digital marketing practices, including emerging marketing platforms and technologies and the evolving social media landscape.
The Digital Marketing Strategist works closely with the Director of Marketing and the Associate Vice President of Marketing Communications to collaborate regularly with a range of campus partners within an integrated team of more than 40 marketing and communications professionals in the Office of University Communications. The Office offers cohesive marketing strategies, visual identity and multi-platform visual design; web and digital communications strategy and front-end development; photography; video production; and print production and mail services to the Brown community, with a focus on serving mission-central offices at Brown.
Required: Bachelorâ™s degree
Minimum five years of demonstrated success in developing, implementing, and measuring digital marketing campaigns
Demonstrated success leveraging emerging technologies to meet communications goals
Minimum three years experience managing content and marketing strategies on Twitter, Facebook, Instagram, Snapchat or other prevailing social media platforms in higher education, business, or political industries
Experience measuring, analyzing, and reporting digital metrics
Experience navigating and complying with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content
Cultural competency and experience working with diverse populations is required.
Superb verbal and written communication skills
Ability to manage multiple priorities in a fast-paced, high-volume environment
Strong visual aesthetic
Excellent interpersonal skills, including the ability to inspire and mentor other communicators
Broad interest in and understanding of higher education issues
The Digital Marketing Strategist serves as the lead strategist for digital marketing at Brown, playing a critical role in communicating best practices in the field and serving as a valuable resource for the Office of University Communications and the campus community. This position will guide evolving efforts in the Office of Admission, the Graduate School and School of Professional Studies to reach new audiences, in addition to serving other mission-centric offices at the University.
All offers of employment are contingent upon a criminal and education records check satisfactory to Brown.
Recruiting Start Date:
Job Posting Title:
Digital Marketing Strategist
Office of University Communications
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Internal Number: REQ161048
About Brown University
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.