Marketing & Programming Director (MK-6443)
Poline Associates
Primarily responsible for shopping center consumer marketing necessary to insure awareness of store mix, drive retailer traffic/sales, direct the strategic development and implementation of property specific programming, revenue generation, and PR plans. This regional mall is contemplating a transformational redevelopment that will change the way guests use the building. The old saying, “If you build it, they will come” is no longer applicable in today’s retail environment. Today, the approach is “If you build it, program it and promote it, they will come.” Our client needs a creative thinker to lead the Center’s marketing team through this new approach. The new Marketing and Programming Director will be responsible for marketing a brand-new product, something unlike any typical mall. Responsibilities:
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