Senior Associate Director, Direct Marketing

Stanford University

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Posted:

June 25, 2019

Location:

Stanford, California

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Salary:

Open

Senior Associate Director, Direct Marketing

Stanford University

Job Number: 79085

Job Family: Marketing
Job Code: 4901
Grade: J
Exemption: Exempt
Schedule: Full-time

Marketing Manager 1 - Direct Marketing

Stanford University, founded in 1891, is one of Silicon Valley's largest employers - and also one of the most unique. Stanford is among the top academic institutions in the country, excelling in a wide range of fields from the humanities to information technology to the health sciences and medicine. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. Stanford is an outstanding place to work, with competitive benefits and salaries, access to ongoing training and education, promotion of a healthy lifestyle, and athletic and cultural opportunities.

Note: Not all unique aspects of the job are covered by this job description.

JOB PURPOSE:

Reporting to the Director of Direct Marketing, works on the development and implementation of marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Drives cross-functional collaboration across the organization. Provides direct supervision to personnel, as well as the management of select outside vendors, to ensure effective operation. Responsibility for staff including the recruitment, management, development, and retention

DIRECT MARKETING is a unit of Stanford University's Office of Development (OOD) and provides critical expertise in the development, execution and evaluation of fundraising appeals deployed to large populations via channels such as mail and e-mail. Team members work in close collaboration with schools and units across campus to help achieve school and unit annual giving revenue goals.

The marketing manager is an expert project manager, with strategic and analytical acumen who is able to lead a team of client managers who manage the direct appeals for the nine annual giving programs across Stanford.

S/he will support client managers on the development and implementation of marketing activities, primarily direct mail and email solicitations, providing insight and direction in both project management and strategic recommendations to drive fundraising success.

S/he will also possess strong data and analytical skills, and the ability to coach others in these skills, in order to ensure that clients are receiving accurate reporting with data-driven recommendations on a regular basis. Will work directly with clients when needed and may take on individual marketing projects across a variety of clients as needed.

CORE DUTIES*:

Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives, guide staff to provide comprehensive programs for their clients.
Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels (i.e., web presence, digital and print).
Develop and disseminate campaign and fund analysis templates used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Help to recommend marketing improvements based on findings.
Responsibility for staff including the recruitment, management, development, and retention.
Manage program budget, goals, and objectives in alignment with organizational goals.
Manage vendors on specific projects.

* - Other duties may also be assigned

MINIMUM REQUIREMENTS:

Education & Experience:

Bachelor's degree and 5 years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities:

Previous experience in product, program and/or services marketing.
Ability to lead cross-functional teams toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Understands how to implement effective marketing programs across multiple channels.
Creative problem solver with strong critical thinking skills.
Strong written and oral communication and presentation skills.
Prior experience in planning and managing program budgets.

Certifications and Licenses:
None

PHYSICAL REQUIREMENTS*:

Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORKING CONDITIONS:

Occasional work on evenings and weekends.

WORK STANDARDS:

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Job:

Location: Office of Development, California, United States
Schedule:
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Internal Number: 1245635

About Stanford University

Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.

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Senior Associate Director, Direct Marketing

Stanford University

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