#teamMHSflorida is an award-winning group of friends and colleagues with careers at one of the largest public health systems in the nation. We have six acute hospitals, including a freestanding children’s hospital, all centrally located in South Broward County, between beautiful Fort Lauderdale and Miami. We’re 13,000 strong, living a vision of wellness for all. We're learning and growing, caring and sharing, working hard and enjoying life in a community we love.
You will manage, implement and optimize marketing technology strategies and projects including web architecture and applications, eHealth, mobile, CX/UX, and marketing automation to ensure initiatives drive desired business outcomes.
Duties will include:
Working with internal customers to articulate business needs and developing technical requirements that leverage appropriate technologies and design to create an optimal customer and patient experience and drive desired business outcome.
Developing project plans and leading cross-functional teams to assess and develop recommended solutions and execute the projects in alignment with initiative and marketing objectives.
Managing, measuring and analyzing analytics and data for site usability and business objectives; provides actionable recommendations to key decision makers to support performance improvement across customer segments, products and channels.
Collaborating with content team to support implementation of search engine optimization (SEO) initiatives including analysis, link building and content. Collaborates with Information Technologies, providing insight from web analytics to help inform best practices for customer interactions with web and mobile-based applications.
Working closely with external technology partners to both understand and leverage capabilities of marketing technology tools and as key members of cross-functional implementation teams.
5 years+ working knowledge of marketing technology tools including CMS
Excellent verbal and written communications skills with people of all technical levels and ability to interpret technical language into business language
Here, every day brings countless opportunities to be better professionals and better people. We offer a high-tech learning environment that supports you in reaching your goals. Join us and become a part of our story as we write the next chapter.
Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.
Internal Number: 1399
About Memorial Healthcare System
Bringing good people together. Team MHS Florida is an award-winning group of friends and colleagues at one of the largest not-for-profit health systems in the nation. We're 13,000 strong, living a vision of wellness for all. We're learning and growing, caring and sharing, working hard and enjoying life in a community we love.