We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.76 trillion in assets for clients around the world. PIMCO has over 2,600 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.
PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.
Position Description:
Over the past 2+ years, PIMCO has undergone significant change when it comes to digital readiness. As part of a global digital transformation initiative spearheaded by Technology and Marketing - PIMCO has set the stage to enable personalized client-centric experiences.
We are seeking a Senior Associate to join an expanding Growth Marketing team to develop and scale the Digital Sales program. You will be responsible for working alongside the Digital Marketing leadership team to identify high-impact cross- and up-sell marketing opportunities, designing and executing cross-channel digital campaigns and experiences that deepen client relationships and drive meaningful business revenue. You will partner closely with client-facing, data science and creative teams to develop best-in-class cross-channel campaigns, with a focus on authentic messaging, personalization and thoughtful touchpoint sequencing.
It is important that you develop a deep understanding of PIMCO's data analytics and marketing technology to inform program expansion and campaign development. You will also gain exposure to different functions within marketing, and to a variety of business areas across the firm globally. This role reports into the Growth Marketing lead within the Digital Marketing organization.
RESPONSIBILITIES
Key responsibilities include, but are not limited to:
Quickly become a student of the PIMCO Digital Sales program-and lead the effort with the Wealth Management business in the U.S. while supporting expansion opportunities
Provide day-to-day leadership for Digital Sales email campaigns, managing content calendar and owning end-to-end campaign execution (team coordination, data gathering, timeline management, etc.)
Partner closely with sales, marketing, and other internal teams to understand business objectives and suggest campaign ideas that directly serve those objectives
Drive program-level enhancements, thinking critically about how digital marketing can best support the sales organization, and identify thoughtful cross-channel and personalization opportunities
Work closely with marketing and sales teams to understand relevant data and use it to inform campaign optimization and evolution over time
Seek and champion new, innovative ways to engage clients-balancing the efficiencies of scale with meaningful customization
Lead campaign planning process, ensuring thoughtful prioritization and application of past learnings
Champion thoughtful A/B and multivariate tests that prove out pre-meditated hypotheses and are focused on driving business results
Lead and coordinate a cross-team QA process to ensure seamless campaign execution
Be a subject matter expert on email marketing best practices to inform campaign design and educate stakeholders
Position Requirements:
Minimum of a Bachelor's Degree required
5-8 years of digital marketing, marketing campaign, and / or project management experience
Significant email marketing experience, including campaign ideation, design, build, QA, and optimization
Experience developing automated and event-triggered campaigns based on user activity and as part of a multi-pronged, multi-channel marketing strategy
Ability to analyze and synthesize data, teasing out actionable insights and opportunities to grow the business through digital channels
Experience with both persona and data-driven personas that inform practical segmentation
Proven success working in a fast-paced environment and within a complex, global organization
Track record of pursuing excellence and diligent organizational skills while building strong professional relationships
PREFERRED QUALIFICATIONS
Understanding of modern digital marketing capabilities, hands-on experience a plus
Experience writing for marketing campaigns a plus
Financial services marketing experience is a plus, but not required
PROFESSIONAL SKILLS REQUIREMENTS
Excellent communication (verbal and written), facilitation, and interpersonal skills, including the ability to face off across all levels of an organization
Flexible - demonstrates high emotional intelligence and resiliency
Strong team player; ability to partner effectively with multiple teams
An analytical mindset with a high level of curiosity - able to 'think outside the box'
Exceptional organizational and program management skills, including the ability to multi-task and manage a large number of ongoing initiatives
Demonstrated ability to deliver on assigned responsibilities through commitment to quality, impeccable attention to detail, and use of effective interpersonal and communication skills
Inquisitive self-starter, ability to flourish within the firm's demanding, fast-paced, and highly focused environment with shifts in priorities as business needs dictate
Strong ability to acknowledge and adapt to diverse styles, and cultures
Quick learner and adaptable to learn new processes, concepts, and skills
Demonstrated ability to navigate unstructured processes and simultaneously manage responsibilities of multiple-concurrent work streams and competing demands
Benefits:
PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and wellbeing of you and your family. Benefits vary by location but may include:
Medical, dental, and vision coverage
Life insurance and travel coverage
401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
Community involvement opportunities with The PIMCO Foundation in each PIMCO office
Internal Number: 5895346
About PIMCO Europe Ltd
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