The Florida Swimming Pool Association seeks a Membership Marketing Manager This is a full time position in the association's state office located in Sarasota, Florida.
Direct and support membership promotion plan for strengthening membership growth and retention. Plan and implement activities to ensure goals are accomplished on time and deadlines are met.
Ensure positive experience for members from date of inquiry through application approval and active engagement as a member.
Develop and implement member engagement initiatives and new member onboarding programs, ensuring that value is continuously communicated to members.
Work with staff and volunteers to identify opportunities to enhance member engagement
Develop and execute membership renewal campaign; identify technological enhancements and process improvements
Continually monitor and assess membership benefit programs for improvement and explore opportunities for development of new programs.
Regularly produce reports identifying membership performance for use in planning and budgeting
Work with social media coordinator on aspects of member website to support and enhance volunteer experience. Review and collaborate on content for all membership related web pages.
Working closely with chapter staff to implement successful recruitment and retention campaigns. Develop/ provide turnkey programs and materials for easy use. Provide training to chapter staff and volunteer leaders for successful implementation.
Establish and lead ongoing chapter forums that share best practices for membership recruitment among chapters.
Maintain in-depth knowledge of association programs, services, benefits, features, events, with the ability to articulate succinctly.
Create opportunities to learn from members (surveys, committees, focus groups) to support improving the membership value
Serve as the staff liaison to membership committee.
Set up and supervise membership booth at trade show.
Attend association member meetings, events and programs as required.
Strong customer service oriented; proven ability to take ownership of assigned projects and processes; diligent, well organized, reliable and energetic; strong ability to edit and develop membership content; strong organizational and project management skills; experience with sales and marketing to membership groups.
Technical skills include proficiency with WordPress, MS Office, Adobe Creative Suite.
Must be available for periodic overnight travel throughout Florida. Requires clean driving record and valid Florida driver's license within 30 days of employment.
Qualified candidates will include a resume and address the following questions in a cover letter. Candidates who do not address these questions will not be considered
Your experience in growing memberships including reaching and exceeding goals
Describe your development of a membership campaign strategy and its implementation
Your experience on a high performance team
Why you are interested in moving to Sarasota, Florida (if relocating)
About Florida Swimming Pool Association
The Florida Swimming Pool Association is the largest trade association for the swimming pool and spa industry in Florida. With approximately 700 member businesses in 16 Chapters, FSPA is the go-to resource on current issues, trends and industry information. FSPA provides continuing education, networking opportunities, publications, an annual trade show and representation to legislators and regulators.