University Information Technology Services (UITS), within the University of Arizona, is seeking a Marketing Product Manager (Principal Business Analyst, Enterprise Applications) to build awareness, establish support and advance the UA Electronic Communication program across the university.
The Marketing Product Manager will lead end-user engagement, business case development, early scoping, governance, and change management of CRM-based “electronic marketing” solutions that will enhance UA’s ability to provide quality, consistent, personalized communication to students and community.
Through a user-centered process, the Marketing Product Manager will partner with the team to ensure delivery of solutions that are highly aligned to end-user and institutional needs and supports institutional adoption through change management efforts and ongoing assessment methodologies.
This is a project funded, two-year position with potential for continuation pending ongoing funding.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!
Duties & Responsibilities
Business Owner and Promoter: • Build positive relationships with partner organizations, and become deeply knowledgeable about marketing/messaging processes and programs that touch students and community. • Develop and lead a campus-wide network of stakeholders and partners to build program awareness, trust, and support, as well as to collect needs and issues. • Facilitate collaborative work to collect business requirements from stakeholders and users to ensure the program is relevant and evolving. • Work with the Marketing Cloud System Administrator and the stakeholder/user community to configure and develop tools, templates, and functionality. • Work with the stakeholder/user community to set expectations for user onboarding and training of the Electronic Communications platform, including license availability. • Lead a campus-wide process around communications governance to ensure communications are targeted, appropriate, and non-redundant (e.g., practices around access to individuals, ownership of relationships). • Follow the product into the field to understand end-user and business owner satisfaction and assess needs/opportunities for ongoing enhancements or additional product buildout. • Work with the Research Analyst to define, run and report on analytics that reflect patterns of communication on campus, in support of program strategy goals. • Collaborate with marketing and documentation/training staff to develop and deliver stakeholder and end user support (e.g., email reports and/or campaigns).
Program Management: • Educate leadership and stakeholders about best practices for planning communication strategy and campaigns to ensure a more consistent electronic communications approach across the system. • Develop, vet, and manage a program roadmap with detailed focus on a 6-month horizon and more loosely to 2 years, collecting input from program team, leadership stakeholders, and users. • Create, manage and deliver regular programmatic communications to users and stakeholders that addresses roadmap, current issues, and other news as appropriate. •Assess product performance, manage to product management and operational metrics. •Additional duties as assigned.
•Bachelor’s degree from an accredited college or university in communication, information technology, or similar field (professional experience may be substituted on a year for year basis for the education requirement). •Minimum of three years experience as application manager (such as content management system, customer relationship management system). • Marketing and/or strategic communication skills. • Familiarity with Microsoft Office Software. • Substantial and progressively responsible experience in supervising complex projects. • Outstanding communication, presentation and leadership skills. • Demonstrated ability to facilitate collaboration and community engagement.