SMG, the leader in privately managed public assembly facilities has an excellent opening for a Senior Marketing Manager. This position is responsible for creating, directing and implementing branding and marketing programs for the facility and individual events for Altria Theater, Dominion Energy Center, and Bon Secours Washington Redskins Training Center.
•Oversees all public relations activities in terms of overall branding of the facilities and show specific events. •Oversees both full time and part time Marketing and Group Sales staff. •Ability to work with high profile Sponsor executives and non–profit Executives •Create annual branding plans for three venues in Richmond •Communicates with outside advertising agencies on on-going campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing. •Handles press-related duties during events. •Prepares and disseminates company event and press releases. •Coordinates promotions and special events with event promoters and facility personnel. •Proof copy and layout for company newsletter and social media. •Manages, develops, produces and distributes promotional and collateral materials to support sales and marketing programs. •Works with facility to coordinate promotional and marketing efforts. Supervises marketing efforts. •Maintains, at all times, high standards, positive attitude, and professional appearance. •Works within the guidelines set forth by SMG. •Plans and conducts market research to identify opportunities for increased sales. •Provides post-event reports, analysis, and regular status reports on marketing programs.
Education and/or Experience
Bachelor's degree or equivalent from four-year college with focus on Marketing, Public Relations or Journalism preferred
4-6 years experience in Marketing, Public Relations, Journalism or related industry experience preferred or equivalent combination of education and experience
Promoter experience preferred
Knowledge of local (Richmond) promotional landscape, and experience buying local media
Areas of expertise in both traditional and emerging media formats.
Experience buying & negotiating advertising and promotions
Experience & knowledge of new media initiatives
Experience in Photoshop
Basic Knowledge of HTML
Understanding of various Social Media Platforms: Facebook, Twitter, Instagram
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, Skills and Abilities
Excellent written and verbal communication skills required
Thorough understanding of demographics and media buying ability
Requires flexible schedule to cover events, including weekdays, nights, weekends and some holidays
Outgoing, Positive Attitude
SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply.
VEVRAA Federal Contractor
About SMG Richmond
SMG, the world leader in venue management, manages Richmond's Altria Theater as well as Dominion Energy Center, Richmond Coliseum, ?and Bon Secours Washington Redskins Training Center.
Founded in 1977, SMG provides management services to more than 240 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats.
As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide.
Richmond’s Altria Theater is located to the west of downtown Richmond, across from ...historic Monroe Park. The City of Richmond-owned theater is nestled in the middle of the campus of Virginia Commonwealth University and it now plays host to a variety of events including Broadway productions, The Richmond Forum, concerts, comedians, children’s theater, lectures, school commencements and fashion shows.