Viacom Global Consumer Insights is responsible for developing a deep understanding of Viacom audiences around the world, then disseminating those findings within the company and beyond. Through multi-country research and insights initiatives, we support Viacom corporate teams. We collaborate with consumer insights teams in the US and abroad to champion regional findings and coordinate global results, contributing to Viacom’s vast audience expertise.
The Viacom Global Consumer Insights Team is seeking an enthusiastic Manager to lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands such as Nickelodeon, MTV and Comedy Central to name a few. The Manager will help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape and will work on projects covering a wide range of global entertainment topics including media consumption, recreation, consumer products, media and technology developments as well as general audience insight. The position requires excellent analytical skills and superior attention to detail as well as the ability to see patterns and connect insights among consumers. They must have experience managing primary consumer insights projects and experience internationally is preferred. A passion for media is a must. The role will be based in New York.
You will work closely with the Vice President and the wider team to design, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, online research, ethnographies, and trend analyses. Subjects will vary but may include recreation, consumer products, media and technology developments and usage as well as general audience insight areas among others
Conduct delegated primary and secondary research projects in-house or through external vendors; engage, direct and supervise vendors where relevant; infuse Viacom perspective into projects; ensure outcomes are insightful and deliver on business needs; shape output to ‘bring the audience to life’ and champion the wide communication of results throughout the organization
Create insights presentations using both primary and secondary data sources (e.g. Ampere, Globalwebindex, Kidz Global, Parks Associates, eMarketer, MRI or other third-party research vendors) that tell compelling, strategic stories about consumer behavior
You will work closely with wider research and insights teams to demonstrate developments, systems and processes where possible as well as roll out information/projects
You will execute on some delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal
As a member of the insights team, you will contribute to the maintenance and expansion of insights tools and systems for usage of the wider business
4+ years of experience in consumer insights, preferably in the media space
Experience working in an international environment
Experience with syndicated reporting databases and tools such as MRI or any crosstab product such as SPSS
Must be fluent in MS Office; possess expertise with PowerPoint, Excel
Working knowledge of primary research approaches
The ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment
Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data
Self-starter who is energetic & enthusiastic, adaptable & customer-oriented
Naturally curious, collaborative and passionate about consumer behavior and the media industry
Must work well under pressure and be able to meet multiple deadlines simultaneously
Fluency in English, with excellent written and verbal communication skills
High attention to detail and accuracy
Ability to manage and work both independently and as part of a team
Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, BET, Centric, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, and GameTrailers.