Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 2,800 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition.
Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at the College is to accept an invitation to participate in the growth and development of all campus members--students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.
The Director of Athletics Marketing is responsible for the creation and execution of marketing strategies, promotional plans and advertising campaigns with the goal of revenue generation, fan engagement and community exposure for Holy Cross' 27 Division I programs.
Major Areas of Responsibility
Develop, design, execute and assess strategic marketing plans with goal of increasing revenue generation, fan engagement and community exposure, with particular focus on revenue-generating sports of football, basketball (men's and women's) and ice hockey (men's and women's).
Work as an integral member of the external operation's revenue generation team, responsible for the strategy and execution of achieving annual departmental revenue goals and positioning Holy Cross Athletics for success within a competitive marketplace. This includes contributing to the acquisition and retention of ticket sales (season, single game and groups) in conjunction with the ticket office staff and content & strategy team.
Develop and execute in-game promotions and events to create an exciting atmosphere that enhances the fan experience and Holy Cross' competitive advantage.
Act as primary marketing contact for coaches and sport administrators, working closely with each on marketing plans and community initiatives.
Conceptualize, schedule and strategically implement print, digital and radio advertising campaigns.
Direct and advance group sales and group experiences packages through direct outreach and advertising.
Collaborate with various internal and external constituents, including student government, student involvement and other student organizations to increase student attendance and support.
Establish and activate short- and long-term marking goals and objectives, and consistently evaluate effectiveness to implement change when necessary.
Oversee and develop athletics marketing assistant, robust marketing internship program and gameday staff; serve as department liaison with Holy Cross spirit groups (pep band, cheerleaders, dance team).
Manage and monitor annual marketing budget.
Collaborate with Crusader Sports Properties on in-game sponsor activation.
Oversee and grow the Crusader Kids' Club.
Other marketing and fan engagement responsibilities as assigned.
Bachelor's degree required; 2-4 years of experience in a sports or entertainment field, directly related to the responsibilities described. Previous experience in professional or intercollegiate athletics environment required (previous internship applicable).
Ability to take complex ideas and present them in a manner that is easy to consume and share.
Experience managing a small team and working cross-functionally to achieve departmental goals.
Knowledge of current and emerging marketing practices, concepts, principles, methodology and techniques.
Experience designing and executing print, digital and broadcast advertising campaigns.
Ability to work effectively in a fast-paced environment and manage multiple projects with tight deadlines.
Ability to work well with a wide range of individuals and organizations within a diverse community.
Strong quantitative analytical ability.
Ability to communicate effectively, both in writing and verbally.
This is a full time, exempt level position.
The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.
A member of the Higher Education Consortium of Central Massachusetts (HECCMA) and the Boston Consortium.
In addition to a resume, please include a cover letter. Diversity is an important College value. In your cover letter please address your experience working in a diverse environment and your commitment to diversity and inclusion.
Should you be a candidate for further consideration after search committee review, you will be contacted by a human resources representative.
The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts (http://www.heccma.org) and the New England Higher Education Recruitment Consortium (https://new-england.hercjobs.org/)