Washington and Lee University is pleased to accept applications for Director of Marketing for Admissions and Financial Aid. The Director of Marketing for Admissions and Financial Aid will manage the creation, integration and execution of multiplatform communications for admissions and financial aid. Situated in the Office of Communications and Public Affairs (Communications), this position will report to the Associate Director of Communications with input from the Vice President for Admissions and Financial Aid (Admissions & Aid), and work in close partnership with the admissions and financial aid team. The anticipated start date for this full-time, 12-months benefits eligible position is July 1, 2019.
Bachelor’s Degree required. Master’s Degree preferred. 5-7 years of increasing responsibility in admissions or higher education field, or a combination of experience and education from which a similar background could be attained.
Demonstrated experience in admissions marketing and communications, with an ability to leverage both quantitative and qualitative data to inform decisions. Experience writing and designing sophisticated, persuasive communications for print, web, email and social media, with content tailored for each platform. Experience creating digital advertising campaigns, including ad retargeting and data analysis. Experience working with Slate CRM strongly preferred.
Strong understanding of higher education landscape, policy and procedures. Ability to interact effectively with the broad spectrum of stakeholders, including students, faculty, staff, alumni, parents and college counselors. Excellent written communication skills and experience editing/providing feedback on the work of others. Strong project management skills, including initiative, problem-solving, attention to detail and ability to manage relationships in a complex environment both internally and externally.
About Washington and Lee University
Washington and Lee University is an independent liberal arts university founded in 1749, named for an early benefactor (George Washington) and an innovative president (Robert E. Lee). The campus is a national historical landmark, the city offers small-town charm, and the Allegheny and Blue Ridge Mountains provide unparalleled surroundings. Students govern themselves in a community based on trust and honor. The faculty of teacher-scholars pursues a student-oriented approach to scholarship and nurtures lifelong relationships with the pupils. The curriculum blends traditional liberal arts and sciences with pre-professional programs in business, journalism and law. W&L prepares graduates for a life of learning, achievement, leadership, service and engaged citizenship in a global society.