Our Digital Marketing team is seeking an innovative, enthusiastic, results-oriented Digital Marketing Supervisor to drive O'Reilly's digital advertising playbook beyond the selling floor. TheDigital Marketingdepartment is responsible for developing O'Reilly's vision and executing digital advertising strategy across web, mobile, video, SEO and paid search. We are a team that values the O'Reilly culture and embraces the opportunity for growth.
Essential Job Functions
Responsible for hiring and developing the digital marketing team.
Plan and supervise all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile).
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance and increase performance and optimize digital marketing spend to drive traffic to our retail locations and website.
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth.
Optimize website design for improved performance (usability, design, content) and develop/share best practices.
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery.
Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results.
Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers.
Skills and Qualifications
Ability to lead, develop, and supervise a team.
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments.
Must be knowledgeable about the web and emerging technologies.
Experience working with cross-functional teams with an ability to influence others internally and externally.
Ability to manage projects, be organized and set clear priorities.
Bachelor's degree in marketing, communications or business.
4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.).
Retail marketing experience.
Internal Number: 1-165805
About O'Reilly Auto Parts
O’Reilly Automotive Inc. has provided high-quality auto parts availability and excellent customer service since 1957. Today, as a Fortune 500 company, we are determined to be the leader in the auto parts industry through serving both retail and professional customers. We rely on exceptional team members to support our success and growth every day.