Effie Worldwide
  • / about
    • About Effie
    • Board of Directors
    • Partners
    • Staff
    • Subscription
  • / award programs
      • Judging
      • Overview
      • Our Judges
      • Global Effie
      • North America
      • North American Effie
      • Shopper Marketing Effie
      • Collegiate Effie
      • Asia Pacific
      • APAC
      • Australia
      • China
      • Hong Kong
      • India
      • Korea
      • Malaysia
      • New Zealand
      • Singapore
      • Sri Lanka
      • Europe
      • Euro Effie
      • Austria
      • Belgium
      • Bulgaria
      • Croatia
      • Czech Republic
      • Finland
      • France
      • Germany
      • Greece (Hellas)
      • Hungary
      • Israel
      • Netherlands
      • Poland
      • Romania
      • Russian Federation
      • Slovak Republic
      • Slovenia
      • Switzerland
      • Turkey
      • Ukraine
      • Latin America
      • Argentina
      • Brazil
      • Chile
      • Colombia
      • Costa Rica
      • Ecuador
      • Guatemala
      • Mexico
      • Peru
      • Uruguay
      • Middle East/North Africa
      • MENA
  • / case studies
  • / insights
  • / resource center
    • Case Database
    • Webinars
    • Insights
    • Jobs
    • Subscriptions
    • Category Category Category Category Category
    • Upcoming
    • White paper
    • Category Category Category Category Category
    • Past
    • POVS
    • Category Category Category Category Category
    • Category Category Category Category Category
  • / effie index
  • / calendar
    • Upcoming Events
  • / store
    • Subscription
    • Trophies
    • Certificates
    • Winner's reels
    • Annual Journals
    • Whitepaper
    • Webinars
  • / blog
  • / subscribe
Employers? Post Jobs and More
Job Seeker Sign In
Home
Jobs
Your Profile
Resources
Your Account Your Account Dropdown Arrow
Job Seekers Sign In    
New Job Seeker? Sign Up    
Overview    
Your Saved Jobs    
Your Job Alerts    
Your Profile    
Your Documents    
Your Applications    
Help
Job Seekers, Welcome to Marketing JobSource
  • Search
  • Browse
  • Explore
  • Your Job Alerts
  • Your Saved Jobs
    0
Director for Alumni Marketing and Communications
East Carolina University
SAVE savedJobs
false
SAVE savedJobs

Director for Alumni Marketing and Communications

East Carolina University

Gmail Email Print
Application
East Carolina University Logo
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
February 13, 2019
Location:
Greenville, North Carolina
Show Map
Salary:
Open

Job Duties:

Develop and Execute a Model Alumni Marketing Strategy (35%)

  • Lead the Marketing and Communications Team in identifying core audience segments of the ECU Alumni Association
  • Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets
  • Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, etc.) that achieve stated alumni engagement goals and objectives
  • Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.
  • Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar
  • Implement an alumni marketing and communications strategy leveraged around proven techniques and concrete results
  • Harness the power of creative story-telling to capture and reshare captivating accounts of ECU alumni across multiple channels
  • Ensure consistency of tone and design in all alumni marketing, communications, branding and publications
  • Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association

    Maintain Effective Internal Marketing and Communications Processes (30%)

  • Oversee project workflow for internal projects
  • Coordinate best use of Marketing and Communications Team resources
  • Work with alumni outreach staff to efficiently execute alumni and campus partner marketing requests
  • Fulfill marketing and communications requirements of all fully-executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.

    Administration and Team Leadership (25%)

  • Facilitate alumni data requests as needed through Advancement Services
  • Assist the AVC in developing and managing annual budget allocations for association marketing and communications
  • Manage and motive a highly effective team of direct report personnel
  • Contribute to a positive team culture and a spirit of partnership

    Other Duties as Assigned (10%)

  • Attend and assist with alumni events as requested
  • Maintain positive and professional relationships with key campus partners
  • Support the mission of the ECU Alumni Association
  • Represent East Carolina University in a professional manner at all times

    Special Instructions To Application:

    Candidates should submit a cover letter, curriculum vitae/resume, and a list of three references, including contact information, online.

    Minimum Education/Experience:

    The successful candidate will be a highly motivated individual with demonstrated ability to lead and motivate high-performing staff teams, the experience to build a successful member relations program, the ability to interact effectively with a broad range of constituencies, excellent oral and written communication skills, strong organizational skills and the ability to identify and help secure mutually-beneficial partnerships for the alumni association and its members.

    The successful candidate will have at least a Bachelor’s Degree in communications, sales and marketing, education or related fields, a minimum of five progressive years’ experience in alumni relations, public relations, sales and marketing or non-profit organizations, and demonstrated capabilities in interpersonal communications and team leadership. A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.

    The successful candidate is expected to have:
    -A demonstrated ability to successfully manage a membership and affinity partnership program that is similar in scale and complexity to the alumni relations program at the University

    -A high degree of comfort working with cultural diversity and an optimistic approach to work, supported by a strong work ethic and attention to detail

    -A strong affinity for the institution and a capacity to be able to champion the University and its educational mission among its various constituents.

    -Exceptional experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.

    -A collaborative leadership style that is well suited to management in a complex university setting

    -An ability to manage effectively in a complex environment comprised of multiple constituencies

    -Philosophically supportive of an integrated approach in advancement

    -Creativity required introducing new ideas and incremental change balanced by a respect for traditions

    -Intellectual curiosity and capacity to understand the full breadth of teaching, programs, and research, the ability to translate that understanding to the alumni and excellent written and oral communication skills.

    -Exemplary interpersonal skills requiring experience working in a university environment

    Full time or Part time: Full Time

    Position Location (city): Greenville

    Position Number: 912002

    Organizational Unit Overview:

    The East Carolina Alumni Association is the constituency of former students whose continuing interest and support have helped ECU become known as one the finest comprehensive universities in the South.
    The East Carolina Alumni Association was created to develop the spirit of cooperation and loyalty among alumni and to promote the general welfare of the institution. The scope of the association, which was organized by the classes of 1911 and 1912 in June, 1912, has grown tremendously as the alumni population has multiplied with a growing ECU. In order to keep pace with a rapidly developing university, the Alumni Association was incorporated as a 501© 3 nonprofit organization in 1967. Since that time the alumni population has increased from 15,000 to more than 140,000.

  • Internal Number: 26006
    About East Carolina University
    To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.
    BACK TO TOP
    Marketing JobSource is Just One of the Benefits.
    Discover what else Effie Membership has to offer!
    Networking
    Certifications
    Training
    The job you are trying to reach from was originally posted at Marketing JobSource.
    Help is on the way!
    We're sorry you are having trouble applying for this job.

    Please try loading this job using the following link before submitting your help request:

    Error

    Powered By Naylor Association Solutions
    • faq
    • news room
    • sponsors
    • contact us
    • careers
    • terms of use
    • privacy policy
    AWARDING IDEAS THAT WORK ®

    @ Effie Worldwide, Inc. All Rights Reserved. Effie is a registered trademark / service mark of Effie Worldwide, Inc.

    X

    Sign up for email updates