The Home Care Association of America (HCAOA) is looking for a results driven, team player for the position of Manager, Marketing and Communications. This is an opportunity to manage all aspects of marketing and communications for the association, including the development of marketing plans, and the creation of promotional pieces in efforts to build awareness and drive association revenues.
Primary Duties and Responsibilities
Direct the development and execution of marketing plans for key areas of the Association, including membership, education/training offerings, sponsorships and the annual leadership conference
Manage the development and distribution of email and membership direct mail marketing promotions
Oversee all HCAOA communications; write and edit articles for HCAOA publications, as assigned
Manage HCAOA newsletters including The Voice, HCAOA Weekly and single-subject promotions, maintaining an editorial calendar; assist in soliciting topics, writing, designing, reviewing, and distribution
Contribute content to HCAOA social media sites and the HCAOA website
Cultivate HCAOA relations with the news media, including national and local reporters, representing newspapers, trade publications, radio, television, websites, and other media outlets
Write/distribute press releases on key issues and initiatives
Develop tactics to increase awareness about the home care industry and HCAOA
Participate in Board/committee meeting conference calls and assist in developing meeting agendas, handout materials and recording minutes
Provide on-site management and assistance for meetings and conferences
Assist at annual leadership conference as assigned (some travel required)
EDUCATION
Bachelor’s degree in marketing, communications, or related field required.
EXPERIENCE
Three to five years experience in marketing and communications reflected in primary duties and responsibilities, preferably within the association industry and/or health or home care environment.
QUALIFICATIONS
Excellent communication skills with exceptional attention to detail and ability to manage multiple priorities
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe, Citrix Systems (GoToMeeting and GoToWebinar) and HTML/website editing (American Eagle)
Experience with association membership database management software (Impexium preferred)
Ability to manage social media sites including Facebook, Twitter, LinkedIn and Instagram
Knowledge of Constant Contact software, and Internet applications
Excellent written and oral communications, good organizational skills, ability to handle multiple projects and work under firm deadlines, and tact and diplomacy to work with volunteer leaders
Please include cover letter, resume and salary requirements in your application.
No phone calls please.
About Home Care Association of America
The Home Care Association of America (HCAOA) is the industry’s leading trade association representing nearly 3,000 home care companies providing home care services to seniors and people with disabilities. HCAOA serves as the home care industry’s unified voice in Washington, D.C. and state governments across the country. The association protects industry interests, promotes the industry’s value, tackles barriers to growth and takes on industry-wide issues.HCAOA was founded on the principle that quality home care has one model of care and that model is to employ, train, monitor and supervise caregivers, create a plan of care for the client and work toward a safe and secure environment for the person at home.
