The Admissions and Financial Aid Office at the School of Law seeks an experienced, creative, and forward-thinking team-player to direct and manage the department's communications and marketing efforts. The Associate Director of Enrollment Marketing and Communications leads the development and implementation of comprehensive, strategic communications and marketing plans targeting various key audiences (including prospective students, admitted students, enrolling students, and pre-law advisors), and leads all aspects of event planning for various audiences.
The Admissions and Financial Aid Office prides itself on marketing and communications work that is targeted, original, and written with a unique point-of-view. The Associate Director is tasked with translating the law school's key values and distinctive elements into communications that inform and engage. S/he identifies and creatively capitalizes on the institution's strengths and produces work that, while consistent in branding and tone, stands out. S/he will be responsible for writing, editing, and designing admissions communications in a variety of formats (including print, web, and email); aligning marketing and communication strategies with overall recruitment efforts to achieve institutional enrollment goals; and liaising with other departments/outside vendors to further communications and marketing efforts. The Associate Director derives insights from quantitative data and/or market research to guide communications work, as well as inform office-wide enrollment planning.
In addition to marketing and communications oversight and event planning, the Associate Director maintains a full slate of admissions responsibilities. S/he sustains a regular recruitment (travel) schedule and is a primary application evaluator. The Associate Director also plays a significant role in office-wide recruitment and yield efforts, including special events and programs. S/he provides office leadership and supervision as needed.
A bachelor's degree is required, as is a minimum of 5 years of relevant experience. Candidates with experience in marketing, communications, or enrollment work, and/or those with an advanced degree are particularly encouraged to apply.
S/he will have demonstrated creative and analytical abilities, as well as strong quantitative skills. S/he will be adept at creating messaging that resonates for many different audiences, feel at ease giving presentations, skilled at interpersonal communication, and recruiting and working with diverse populations. A strong candidate is both team-oriented and a self-starter who works well independently; s/he is a multitasker who is highly flexible and can navigate evolving priorities while meeting multiple deadlines. Some travel is required (particularly during the fall months). Availability to work beyond normal office hours as needed. The Admissions and Financial Aid Office values being a friendly, positive, and enjoyable place to work and hopes new staff seek these components in the workplace.
Requisition Number: STFR005242
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Internal Number: 59550
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.