Located in Cambridge, Massachusetts, Lesley University is highly regarded for its graduate and undergraduate programs in education, the arts, and applied social sciences. Lesley fosters a highly creative environment in which innovative ideas thrive, theory is integrated with practice and its 7,000 students and 87,000 alumni are empowered to improve and enrich communities.
We offer a competitive benefits package that includes health, dental, life, and long-term-disability insurance. In addition, we offer generous amounts of vacation and holiday time, as well as a tuition remission policy that enables employees to expand their knowledge and skills.
Information on the Department:
UNIVERSITY MARKETING is comprised of fourteen professional staff with expertise in marketing strategy, advertising and promotion, print and digital design, content and copywriting, multimedia production, user experience, and digital marketing. Together, the marketing team is responsible for:
Ensuring the university presents a consistent and compelling narrative via a clear brand strategy and ongoing stewardship.
Generating leads of sufficient quantity and quality to achieve enrollment targets for all academic programs.
Leveraging marketing channels to help convert prospective students through all stages of the admission funnels, ultimately leading to new enrollments.
Delivering an optimal return on investment for all marketing activities undertaken by the university.
Job Description:
The director of online strategy leads university-wide efforts to leverage existing and emerging online marketing technologies and tactics to achieve institutional goals. The director is responsible for devising and implementing specific online marketing strategies to address articulated priorities. This person works closely with the AVP, director of marketing operations, creative director, and other stakeholders to ensure an integrated approach to cross-channel marketing and a consistent level of content quality. Requirements:
Minimum of 7-10 years of experience in online marketing, SEO, SEM, and marketing automation.
Bachelor's Degree in Marketing, Communications or related field.
Excellent communication, presentation and interpersonal skills to interact with staff, colleagues, cross-functional teams, and third parties.
Superior professionalism and judgment with experience managing people and conducting performance evaluations.
Strong strategic planning and project management experience.
A track record of success in developing, deploying, and managing online and digital assets to effectively increase market awareness, penetration, lead generation and conversion.
Experience developing business plans, setting targets, and executing against goals.
Experience creating and managing multi-channel online communications campaigns and developing creative strategies.
Proficiency with Microsoft Office with the knowledge and demonstrated experience in electronic and online marketing practices.
Must be authorized to work in the United States; if you hold a visa, your visa status must allow you to work at Lesley University.
Additional Information:
Salary Grade 28.
Background checks are required for all positions.
Lesley University is an Affirmative Action/Equal Opportunity Employer, and is committed to increasing the diversity of the university community and the curriculum. Candidates who believe they can contribute to this goal are encouraged to apply.
Application Instructions:
A cover letter, CV/resume, and contact information for three references must be included for full consideration.
Applications will be reviewed upon the establishment of an appropriate pool of candidates.
About Lesley University
Located in Cambridge, Massachusetts, Lesley University is highly regarded for its graduate and undergraduate programs in education, the arts, and applied social sciences. Lesley fosters a highly creative environment in which innovative ideas thrive, theory is integrated with practice and its 7,000 students and 87,000 alumni are empowered to improve and enrich communities.
