Western Washington University, with over 16,000 students in seven colleges and the graduate school, is nationally recognized for its educational programs, students and faculty. The campus is located in Bellingham, Washington, a coastal community of 83,000 overlooking Bellingham Bay, the San Juan Islands and the North Cascades Mountain range. The city lies 90 miles north of Seattle and 60 miles south of Vancouver, British Columbia. Western is the highest-ranking public, master's-granting university in the Pacific Northwest, according to the 2019 U.S. News & World Report rankings.
About the Department
Extended Education at Western Washington University expands and diversifies Western’s offerings throughout Puget Sound, the state of Washington, and globally to provide learning options for the contemporary student.
Extended Education connects learners of all ages to the Western Experience through collaboration with colleges, departments and the community, linking university resources with educational needs and opportunities both on and off campus.
Extended Education supports Western’s mission, which states that together with our students, staff, and faculty, we are committed to making a positive impact in the state and the world with a shared focus on academic excellence and inclusive achievement. We encourage applications from women, people of color, people with disabilities, veterans, and other candidates from underrepresented backgrounds and with diverse experiences interested in this opportunity.
For more information on Extended Education, please visit our website.
About the Position
The Marketing Manager is a full time, permanent 12 month position that manages the daily marketing and publicity activities for Extended Education (EE). Under the supervision of the Senior Director of Marketing, Publishing, and Conferences, this position will oversee the marketing plans and activities for all Extended Education offerings to include the creation, implementation and execution of marketing plans. In addition, this position will manage student employees and supervise three Communication Consultant 2s, one web designer and two graphic designers; have budget authority on marketing assignments; and manage and resolve production issues as they arise. It is an expectation that the position will manage the production elements of the unit’s activities. The Extended Education marketing department is a fast-paced, deadline driven environment; it is necessary to effectively manage multiple projects and competing priorities.
Review, monitor and approve advertising and promotional activities, utilizing multiple media outlets, for various programs including print, electronic, social media (including plan and execution of social media strategy) and direct mail outlets:
Meeting with web and graphics staff when necessary to discuss plans/concepts
Assigning tasks in basecamp for marketing team
Monitoring productivity and deadlines. Ensuring projects stay on task and target
Scheduling marketing (ads, social media, mailings, etc.)
Tracking, reviewing and monitoring efforts for reporting purposes
Keeping team up to date with marketing trends, including social media, to make informed business decisions
Manage the Extended Education marketing team:
Managing and monitoring student employees
Supervising marketing staff
Leading group strategy sessions
Overseeing the assessment of EE marketing plans and activities for all clients
Resolving problems and production
Managing and approving budget requests, as necessary
Other duties as assigned
Leading marketing staff in the development and implementation of marketing plans for new and existing EE programs, related opportunities and events to multiple audiences:
Managing EE client base
Reviewing and approving marketing plans and budgets
Continually monitoring and assessing plans by collaborating with marketing staff to update details in the project management software (Basecamp) and ensuring all marketing efforts are staying on task
Directing with market research
Developing ways to introduce new marketing initiatives
Working with EE and WWU partners to define coordinated marketing efforts
Conduct market analytics review and research:
Provide market tracking by collecting, analyzing and summarizing data and trends
Provide interim, annual and post-project reports to program clients and internal groups including the Senior Director of Marketing, Publishing, and Conferences
Review and report to all stakeholders.
Employ continuous improvement process
Bachelor’s degree in marketing, communications, journalism, or related field or equivalent experience/education
At least five years of relevant marketing or similar communications experience
At least two years' experience supervising a team
Demonstrated excellent verbal and written communication skills, including at least two years' experience professionally writing or editing a variety of communications including promotional copy, headline writing, press releases, copywriting and web writing
Demonstrated experience developing and implementing innovative and creative marketing projects and ideas
Demonstrated project management experience, with strong detail-oriented and organizational skills and the ability to prioritize projects, work under pressure, and manage multiple deadlines that require decision making under time pressure with limited information
Demonstrated strong understanding of latest technologies and social media and how to apply them in marketing
Ability to work in a consensus-driven, diverse, and inclusive team environment
Computer proficiency with Microsoft Office (Excel, PowerPoint, Word, and Outlook)
M.A. in marketing, communications, journalism, or related field or equivalent experience/education;
Familiarity with marketing higher education programs;
A portfolio of creative work in any field: copywriting, graphic art, web design, videography, etc.;
Knowledge of SEO and social media best practices;
Experience using Drupal for content management.
Commensurate with qualifications and experience; includes excellent benefits package.
A cover letter and resume are required and should address your experience related to the position responsibilities and the required and preferred qualifications.
Please include the names and contact information of three professional references.
Closing Date Notes
Position closes January 25, 2019.
Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, WWU does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. See WWU’s Policy on Ensuring Equal Opportunity and Prohibiting Discrimination and Retaliation. Inquiries may be directed to the Vice Provost for Equal Opportunity and Employment Diversity, Title IX and ADA Coordinator, Equal Opportunity Office, Western Washington University, Old Main 345 (MS 9021), 516 High Street, Bellingham, WA 98225; 360.650.3307 (voice) or 711 (Washington Relay); email@example.com
WWU is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request an accommodation, please contact Human Resources Disability Services, 360.650.3774 or 711 (Washington Relay).
Annual Security and Fire Safety Report: This report is provided pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act ("The Clery Act"). It includes statistics for the previous three calendar years concerning reported crimes that occurred on Western's campus; in certain off-campus buildings or property owned or controlled by Western; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report in printed or alternate formats by contacting the office of the Vice President for enrollment and Student Services. The report can be found at http://www.wwu.edu/vpess/annualsafetyreport.shtml.
All new employees must comply with the immunization policy and show employment eligibility verification as required by the U.S. Citizen and Immigration Service before beginning work at WWU. A thorough background check will be conducted on all new hires.
With 15,000 students, 160 academic programs, and an energized campus community, Western offers the focus on students and the faculty access of a smaller college and the academic choice, resources, multicultural diversity, and room to grow of a large university. Western is located in beautiful Bellingham, a scenic coastal city of approximately 80,000 situated between Seattle, Washington and Vancouver, British Columbia. With easy access to both the Cascade mountain range and the Pacific coast, the region is rich in cultural events and attractions as well as many recreational activities. Western is known nationally for its successes, including being named the top public master’s granting university in the Pacific Northwest by U. S. News and World Report and one of the best colleges in the nation to work for by the Chronicle of Higher Education.