In collaboration with the marketing, communications, and professional development teams, develop, implement and manage related marketing strategy.
MAIN RESPONSIBILITIES (duties include but are not limited to):
Accountable for marketing all ASSP educational offerings to achieve specified revenue goals while adhering to brand guidelines
Responsible for marketing ASSP’s largest annual event, the professional development conference, and all ASSP educational offerings including but not limited to Webinars, LearnEx, Microlearning, Certificate programs, Certificate Preparation workshops, etc.
Manage marketing specialist assigned to market SeminarFest, ASSP’s second largest event
Develops marketing strategy and accountable for execution working with cross-functional team
Marketing strategy includes relevant objectives, audience, positioning and messaging based on analysis and research by market, channel, competitive landscape and value proposition
Act as project manager to execute marketing strategy working with analyst on research, design resource, video resource, digital marketing, content marketing, sales, product experts and others
Continually monitor reports across campaign performance, testing new campaign concepts and distribution approaches, and product packaging concepts
Manage ASSP educational marketing budget
Work with outside vendors to execute various materials
Bachelor’s degree (preferred in Marketing or Communications) and 5+years proven success in a marketing role required or the equivalent combination of education and experience.
Experience with event marketing preferred.
Experience in a membership and/or professional association a plus.
Excellent communication, interpersonal, critical thinking, problem solving and customer service skills.
Performance driven, enthusiastic and self-motivated.
Ability to partner with internal stakeholders at all levels.
Excellent skills in Microsoft Office applications, Word, Excel, PowerPoint, Outlook, CRM software and other productivity focused tools.
Flexible with a strong work ethic and good judgment.
Commitment to ASSP Values.
Ability to work M-F during normal business hours.
Ability to travel to meetings and annual conference.
About American Society of Safety Professionals
Founded in 1911, ASSP sets the standard for Occupational Safety and Health (OSH) excellence and ethics. Our Society connects over 38,000+ OSH professionals around the world, creating a network of resources in 80 countries. We promote the expertise, leadership and commitment of our members, while providing them with professional development, advocacy and standards development.
We are a visible advocate for professionals through proactive government affairs at the federal and state levels, and in member-led relationships with key federal safety and health agencies. Our members create safer work environments by preventing workplace fatalities, injuries and illnesses.
Besides recording less lost time and lower worker compensation costs, organizations with strong safety performance enjoy increased productivity, a better reputation and higher employee satisfaction.
Visit us at http://www.assp.org.