Team Overview The marketing team is responsible to build and maintain Schroders brand and improve the impact of our distribution and service model, delivering an effective client-focused marketing strategy. This is achieved through driving brand preference, answering clients' needs via compelling content and tools, providing a seamless journey across all channels and applying an ongoing assessment to all activities which results in an insight-led approach. Activities include digital marketing, events planning and management, content production, RFPs & presentations, PR and advertising.
The client channels marketed include Retail, Intermediary, Institutional, Insurance Asset Management and Financial Institutions Groups. For specific marketing initiatives, the target audience will be consumers.
The global marketing function is organised around 4 key areas: content generation, marketing production, distribution marketing and digital research and analytics. Each area is made up of a number of teams, centrally, regionally and locally.
The Global Strategic Initiatives Marketing team sits within Distribution marketing and is responsible for the delivery of major projects, which have an impact on the successful implementation of our distribution strategy. All marketing activities performed by the team need to be highly relevant and meet clients' needs. Overview of the role The Marketing Executive will work in the Global Strategic Initiatives Marketing team in London. The main deliverable of this role is to contribute to the successful delivery of key initiative to support our distribution strategy. They will be required to work closely with the regional marketing and sales teams and ensure that global initiatives are in line with their objectives and regional requirements are taken into consideration.
The role holder will be expected to manage and be responsible for specific projects as well as create content across multiple channels and formats.
In particular the role will include the following responsibilities:
Project managing centralised product / thematic campaigns and global strategic initiatives
Supporting and advising the regional marketing teams - understand their marketing requirements and ensuring best practice
Creating content, both thematic and product across all channels - retail, intermediary and institutional; develop new content ideas, e.g. new video formats, educational content, digital infographics
Creating product and educational materials, online and offline, and tailoring according to audience type
Analysing metrics to ensure efficient return on objectives and using data to inform strategic decisions; capture client data and insights in order to deepen client relevance
Producing presentations and/or reports for senior stakeholders
Website content development and enhance digital storytelling; ensure the Lux professional investor site is reflective of business priorities and up to date
Strong writing skills
Strong interpersonal skills
Understanding of our business
Understanding of client channels
High attention to detail
Ability to communicate clearly and effectively both written and verbally
Ability to deal with senior stakeholders
Ability to work on own initiative
Excellent organisation skills and ability to work to tight deadlines and under pressure
The individual must be able to manage multiple projects concurrently, meet tight deadlines and manage expectations appropriately. They should also ensure that appropriate 'through-the-line' disciplines are followed and that Schroders' brand guidelines are strictly adhered to.
The job holder will be expected to work in as efficient a manner as possible, identifying economies of scale and better working practices, and ensuring that support to all offices is of the highest quality at all times.
Internal Number: 4814451
About Schroders Investment Management
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