Reporting Relationship: Manager Marketing and Communications
FLSA Classification: Exempt
ABOUT BBBSMC:
Big Brothers Big Sisters of Metro Chicago (BBBSMC) is a mission driven organization that provides high quality 1:1 mentoring services to 1,900 of Metro Chicago’s most at-risk children across four counties: Cook, DuPage and Lake Counties in Illinois and Indiana. We make meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”) between the ages of 7 and 14 and our programs are proven to keep kids in school, out of trouble and on the path to post-graduate success. As a non-profit organization, private contributions from corporate partners, foundations and individuals provide 90% of the revenue upon which BBBSMC builds programming. Learn more at www.BBBSCHGO.org.
Position Summary:
The Digital Marketing & Events Coordinator will manage Big Brothers Big Sisters of Metropolitan Chicago’s (BBBSMC) online and social media presence, as well as execution efforts for the agency’s fundraising event portfolio.
The position combines creative communication skills and technical savviness to devise, implement, and manage BBBSMC’s online marketing efforts, using the latest web and marketing systems to capitalize on current trends. This role will lead email campaigns and marketing automation to execute clear, concise brand messaging across all online platforms, building and improving the agency’s digital communications and engagement strategy, identifying creative approaches to activate and grow a diverse range of audiences.
BBBSMC’s annual events include: BIG Bash gala, Spare a Night Out bowling fundraiser, four corporate sponsored golf outings, BBBSMC Graduation Ceremony and Chicago Marathon charity partnership, among other smaller-scale special events.
RESPONSIBILITIES – DIGITAL MARKETING
Social Media - ideate and develop inspiring social content, managing the agency’s Facebook, Twitter, Instagram and LinkedIn channels
Manage BBBSMC Website - develop web content, ensuring all content is up to date and the website performs at optimal capacity
Oversee Lead Generation – plan, oversee, and execute strategic digital marketing efforts to help recruit new volunteers and fundraising event participants
Analyze Trends - stay informed and aware of all the latest developments in digital marketing
Create Effective Marketing Campaigns - create and manage marketing campaigns on multiple digital platforms to boost volunteer recruitment and event participation. Campaigns include but are not limited to email and search engine optimization (SEO) and marketing (SEM) strategies.
Report Analytics - evaluate effectiveness of ongoing digital marketing and event communications through metric tracking and report any successes or shortcomings
Editorial Calendar - assist in the development of an editorial calendar, leveraging segmentation for specific, timely outreach
Content Development - work cross-functionally to determine key individuals for BBBSMC to interview and feature for organization storytelling, developing content for publication in agency e-newsletters, website and social media
RESPONSIBILITIES - EVENTS
In collaboration with the Manager of Events & Marketing, assist with the management, planning and execution of 20+ agency events per year, including fundraising events, board and donor stewardship events, mentor recruitment events and occasionally enrichment events for mentors and mentees
Assist with the selection, contract negotiation, invoicing and payment for partners and vendors, including venues, food and beverage, mobile bidding, A/V, photography, videography and experience/entertainment
Partner with Manager of Events & Marketing to execute and manage on-site event operations and logistics, including food and beverage, vendor/volunteer/staff management, venue set-up and facilitation of auctions and raffles
Partner with Manager of Events & Marketing, other members of the Fund Development team and donors and board members, to solicit event sponsorships, develop sponsorship packages and generate leads for potential new events
Assist with the development and design of marketing strategies and collateral for all events, including marketing and communications calendars, registration websites, social media content and assets, press releases and media communications, invitations and guest communications, sponsorship materials, A/V presentations and signage
DESIRED SKILLS & QUALIFICATIONS
A passion for the Big Brothers Big Sisters’ mission
Must be proactive with a demonstrated ability to think critically and problem solve
Possess a creative mind and digital expertise
Web coding – has a strong understanding of HTML and CSS
Marketing automation – is well-versed in the world of marketing automation and has a particularly strong understanding of SEO and SEM and how these practices drive engagement
Social media savvy – familiar with the most current social media platforms and their effectiveness in promoting BBBSMC to targeted audiences.
Creative writing/editing skills – top notch writing and editing skills are required to create strong, brand-infused copy to reinforce BBBSMC’s mission
Analytical skills – must be able to quantify and analyze campaign results and make recommendations on ways to improve or increase the success of marketing efforts
Excels at working in a fast-paced environment, meeting concurrent deadlines and effectively managing time and priorities
Strong communications skills (both oral and written) and a proven ability to communicate effectively with external partners, vendors, donors and board members
Excellent organization skills for event coordination/planning and publication scheduling
Dynamic personality and outstanding customer service skills
Motivated self-starter with the ability to work both independently and as member of a team
Brings an integrated approach to our digital marketing: creative thinking and storytelling with ability to use data to inform directions and priorities
REQUIREMENTS
BA or BS degree required, preferably in a marketing or business related field
Minimum of 2+ years of digital marketing and event planning or event management experience required
Experience with non-profits and/or fundraising preferred
Proficiency with the following technology/programs preferred:
Microsoft Office (including Outlook, Excel and PowerPoint)
Contact Management/Email Marketing System (MailChimp)
Development Software/Databases (Classy, Raiser’s Edge and/or Salesforce)
Adobe (Illustrator and InDesign)
SEO and SEM campaign tools (Google Adwords)
Content management systems (WordPress)
Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
Ability and willingness to work evening and weekend hours
Valid IL driver’s license required
Must be able to lift 40 lbs.
Work Environment:
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
If interested in applying, please forward your resume, cover letter and salary requirements to:
If interested in applying, please forward your resume, cover letter and salary requirements to:
