Located in Worcester, MA, Bancroft School is an independent, non-sectarian, college-preparatory school for students in Pre-Kindergarten through Grade 12. Founded in 1900, Bancroft provides a superior education for students with diverse backgrounds and talents, and develops responsible, ethical, lifelong learners.
Reporting to the Director of Admission and Financial Aid, this key community member oversees and champions all marketing, communications, and branding for the School. Working across various departments, most notably Advancement, Admissions, Academics, and Athletics, this position serves in many capacities to advance the mission and the School.
Responsibilities include and are not limited to:
Work with the Administrative Team to build and execute a comprehensive communications and marketing strategy for the school community.
Plan and execute a new marketing strategy for enrollment management and new student recruitment.
In collaboration with the Chief Advancement Officer, use various media and market tools to support the efforts of the Bancroft Fund, various alumni engagement activities, and the capital campaign.
Partner with the Head of School and Division Heads to ensure that faculty and students’ academic excellence and extracurricular activity is communicated to a broad range of constituencies, in a manner that supports the School’s marketing strategy.
Supervise full-time and part-time staff including the full-time Marketing and Creative Content Manager and part-time Social Media Coordinator and print vendors.
Provide oversight of all external print and audio/visual media; maintaining branding guidelines and editorial style guide, including working to ensure the strategic value and timely publishing of Shorelines and the Bancroft Bulletin.
Various writing and editing projects on behalf of the School.
Ensure the updating and accuracy of the School’s website.
Develop a social media strategy that effectively publicizes all aspects of the School’s life.
A Bachelor’s Degree along with 5-7 years of marketing and communications experience, preferably in an academic institution.
Excellent writing and editorial skills.
A basic knowledge of the Worcester County school market.
Experience working with vendors and agencies in brand management and marketing campaigns.
A creative, collaborative thinker who thrives in a dynamic and changing environment.
Knowledge of and capacity to work with school communication technologies, including website manager, student data systems, e-notify, and others.
About Bancroft School
Families throughout Central Massachusetts and MetroWest choose Bancroft School for its robust college-preparatory academics and supportive community. The Bancroft experience fosters good people who emerge as leaders, humanitarians, and globally engaged citizens. Bancroft students develop deep connections in the community, and form lasting relationships with faculty, coaches, and peers. Each child’s individual learning style and interests guide their explorations into core academics, arts, sports, and co-curriculars. Founded in 1900, Bancroft is Greater Worcester’s leading independent PreK–12 day school.