Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 18054231
Lead the Affluent marketing team in driving all marketing initiatives across cross-functional businesses in Retail Bank (Citigold, Investment, Insurance, Deposits, Mortgage) and Cards (Citi Prestige, Citi PremierMiles, all Usage and Rewards programmes, and Business Cards)
Support the bank in its core priorities: increasing acquisitions, net new money, cards usage and loyalty redemptions, as well as defending NPS, brand awareness and preference
Formulate marketing strategies, build the marketing calendar and set directions for marketing campaigns within the portfolio
Lead the team in owning all marketing initiatives across the entire project cycle, from strategy, conceptualisation and execution, to monitoring, performance analysis and reporting
Build and defend the value proposition of product lines and brands within Citi, especially for Citigold and Wealth Management, via communications campaigns and the organizing or supporting of investment and partner lifestyle events, respectively
Advocate Citi's direction to be a digital bank and advance the bank's digital-first approach in all marketing initiatives by exploring new digital technologies, adopting new media channels and forging partnerships with digital platform owners
Develop and guide team members in moving with the business, supervising day-to-day operations and supporting individual development plans
Work closely with internal stakeholders locally and regionally across all levels to align and deliver business drivers
Manage relationships with external vendors, including multiple creative and media agencies, printers, etc. to uphold a high and consistent standard of work
Serve as the go-to person regarding matters pertaining to the adherence of compliance within the department
Perform quarterly and ad hoc compliance testing, monitoring and reporting in line with the bank's marketing-related controls policies and guidelines
10 years of relevant working experience with a Bachelor's degree in Marketing/Commerce/Business/Economics/Management/Social Sciences
Must possess a strong command of English
Must possess a forward compatible mindset and be able to lead innovation with a progressive and agile attitude
Knowledgeable in digital marketing and be up-to-date in digital trends and landscapes
Possess great attention to detail and good interpersonal skills
Experience in leading and managing people and have the ability to work well with stakeholders collaboratively
Other required traits include being structured, analytical, able to multi-task and adhere to compliance policies
Internal Number: 4612594
About Citibank Berhad
eFinancialCareers is a career site specializing in financial services.
BACK TO TOP
Marketing JobSource is Just One of the Benefits.
Discover what else Effie Membership has to offer!
The job you are trying to reach from was originally posted at Marketing JobSource.